Tag: network

Heather Terry – If you sit in a boardroom, you have the responsibility and obligation to visit the farm where the food is produced

30th January 2024 koenvanseijen Diet Change, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Heather Terry, CEO and founder of GoodSam Foods, about how an exit from a chocolate company led to a female-led consumer goods company, how education of consumers is key, networks vs. chains, multi-crop buying, and much more.

Every CEO and high-ranking manager working in food companies should be obligated to visit the farms and farmers they source from. So many decisions in the board rooms would be taken differently.

With Heather we dig into a story of a company about how an exit in a chocolate company led to a female led consumer good company focussing on chocolate, coffee, nuts and dried fruits. Preferably sourced from the same farmers paying them 2 to 3 times as much, marketed and sold throughout the US in Whole Foods and online and only being 2 years old. How is that possible? And why, according to Heather, is this the only way forward?

Keith Agoada, the regenerative landscape orchestrator

16th January 2024 koenvanseijen Farmers First Tech, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Keith Agoada, CEO and co-founder of Producers Trust, a global network of farmers, farmer groups, and producer groups, about indoor greenhouse growing, aggregation, sorting, quality control, packaging, processing, and more.

Allan Savory @ Groundswell – On what impact investors should focus on in regenerative agriculture

1st July 2019 koenvanseijen Regenerative Agriculture, Transition finance 4 Comments

What would you tell impact investors who are interested in regenerative agriculture to focus on? At Groundswell 2019 I asked this question to Allan Savory, cofounder and president of the Savory Institute.