An afternoon stroll through the land of Angus McIntosh, also known as Farmer Angus, where we talk about brands, wine and get interrupted by dogs and, believe it or not, a grazing tortoise. From his South African farm, Angus guides us through his groundbreaking practices, producing everything from grass-fed beef to carbon-negative wine. With every product, he redefines conscious consumption, making a compelling case for how our food choices can drive positive environmental change.
In a landscape where consumer demand for sustainability is rising, the potential for transformation in South African agriculture is immense. Beyond agriculture, we explore the challenges and triumphs of digital marketing in this field, highlighting the power of storytelling amidst social media setbacks.



“It’s possible to feed the world in a carbon negative way. In fact, my wines are carbon negative wines. They’re not carbon neutral wines because- I can talk you through that calculation- we’ve retired more than four times what we think those wines have emitted from the carbon project, which is why we can say it’s a carbon negative one. But our whole thesis is that you can feed, we can eat our way to a healthier, better world”.
Angus McIntosh
”The irony is we’re going to make more money out of wine than out of food. And that’s another thing that’s so wrong in the world”.
Angus McIntosh
LINKS:
LINKED INTERVIEWS:
- Angus McIntosh – Going from Goldman’s trading desk to regen farming in South Africa
- Thekla Teunis and Gijs Boers, what African regenerative farmers can teach us
- Dan Kittredge – Local, regenerative and organic have no connection to nutrient density, soil health does
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.