Farmers First Tech – Investing in regenerative agriculture

Matthijs Westerwoudt – Paying farmers for cultivating weeds and making biodiversity super tasty by selling drinks and teas made from native plants

27th August 2024 koenvanseijen 0 Comments

Matthijs Westerwoudt is the co-founder of Wilder Land, a company transforming native plants, often considered weeds, into highly desirable products. These plants, once dismissed as unwanted, are now being used to create delicious drinks, herbal teas, kombuchas, fermented teas, and even pasta. The company pays farmers more per square meter than they would earn from any other crop. How do they achieve this? First, by ensuring that these products taste as good as, or even better than, those made from monoculture crops. Second, through exceptional branding—highlighting the appeal of “nature-restoring” drinks over the concept of “biodiversity-restoring” beverages. The secret to success lies in continuous testing and refinement. In short, they are making biodiversity not just important, but incredibly tasty.

In the Netherlands, many things are well-organized, but the country also holds the unfortunate title of being a world leader in biodiversity loss. This raises the question: how can farmers be compensated for the extra biodiversity they create or support? While the idea of biodiversity credits might come to mind, these are difficult to measure and not yet fully developed. Wilder Land found a different solution for it.

Willem Ferwerda – Kickstarted the restoration industry with Commonland 11 years ago, now finally big money shows interest, but we need billions

13th August 2024 koenvanseijen 0 Comments

A conversation with Willem Ferwerda, one of the founders of the regeneration space, which barely existed 11 years ago when he started Commonland. How and why is it so fundamental to take a landscape view and get all the stakeholders to look at a map- yes, a physically printed large map- together? Because chances are they never have done that. The farmers, the real estate developers, the nature conversation professionals, the local politicians spent most of their time in their own silos and if they talk to each other often it isn’t very friendly.

How do you get them to develop a shared vision of what they want their landscape to look like in 20 or 30 years? How do you trigger that kind of inspiration? Nobody likes to live in a dying landscape where biodiversity has left, where people have left or are leaving, schools are closing, and shops as well.

We are at the beginning of what was barely a space 11 years ago, of course holistic landscape management existed in indigenous circles and ecology silos, but barely outside of that. And now we see the financial space starting to dip its toe into this and we will need them, as we talk billions of real green infrastructures, not hard infrastructure made of concrete, but soft, healthy spongy soils, thriving ecosystems, beneficial keystone species including people coming back to the countryside and managing landscapes holistically.

Felipe Pasini – Walking the land of Amadeco Syntropic Farm with a regenerative farmer

30th July 2024 koenvanseijen 0 Comments

What if you could turn a dry, water-scarce plot of land into a thriving ecosystem? In this new episode of Walking the Land with a Regenerative Farmer we follow the journey of Felipe Pasini, as we explore his transformative work on the Amadeco Syntropic farm in Depressa, Salento, Puglia. Felipe reveals how he tackled the challenges of traditional dry stone walls, rocky soil, and limited water supply to create a productive, visually stunning farm organized into innovative elements.

Jason Hayward-Jones – Corporates paying for low carbon grains and why virtual twins are key in gaming and Scottish whiskey

25th June 2024 koenvanseijen 0 Comments

A check-in interview with Jason Hayward-Jones, founder & director at REGENFARM Ltd., and Sustainable Agriculture Specialist at Cefetra, about why corporations are suddenly paying for low-carbon grain, what it has to do with virtual digital twins, why that is such a potentially disruptive technology and, finally, why it is connected with gaming and Scottish whisky.

Bridget Emmett – Moving over carbon soil compaction is the real issue in agriculture

21st June 2024 koenvanseijen 0 Comments

A conversation with Bridget Emmett, British ecologist, Professor and Science Area Head for the UK Centre for Ecology & Hydrology, about the EU Mission Soil, what is the role of technology, remote sensing, digital twins, etc, and what role should and could policy play.

Kat Bruce – Going from putting insects in a food processor to raising $27M in 10 years and building the biggest eDNA biodiversity monitoring company

14th June 2024 koenvanseijen 0 Comments

A conversation with Kat Bruce, founder of Nature Metrics , going from scooping insects with a small net and putting them in a food processor, to analysing the goo with an eDNA machine, to working with lots of large food corporations on measuring their biodiversity, food footprint, and impact.

How do you look back at raising 27 million dollars and spending 10 years building the biggest biodiversity measurement company using eDNA in a time where very few people care at all about biodiversity, let alone invest in measuring it. How do we analyse water at a catchment area to see what lives in that area? How about soil measurements for DNA at scale, and what about air sniffing and analysing? And why are the corporations only coming in in the last few years? Where are people moving, and what is still missing?

Scott Poynton – Crises drive change: stories from within the transformation of Nestlé’s palm oil value chain

4th June 2024 koenvanseijen 0 Comments

A conversation with Scott Poynton, founder of the Forest Trust, now known as the Earthworm Foundation, about supply chains, environmental regeneration and addressing environmental scandals from the forests of rural Australia to his groundbreaking work with major corporations like Nestlé on no-deforestation commitments. Scott’s experiences in Vietnam’s Mekong Delta, Tasmania, and reforestation projects reveal the intricate balance between economic growth and environmental conservation.

Do you remember a few years ago Greenpeace released a video with a kitkat chocolate with an orangutan’ finger in it, which very clearly made the statement that much of the palm oil the Nestlé owned company were coming from deforested plots in Indonesia which were home to the orangutans? And before that, the scandal on teak garden furniture, which in the nineties suddenly a lot of European household had teak garden furniture on their balconies or on their terraces? A lot of that wood came from illegal logging in Cambodja smuggled over the borders by members of the Red Khmer and sold to furniture companies in Vietnam.

What do you do as a company when you are hit by a supply chain scandal like this? In both of these cases, the companies called Scott to help fix it. Not their public image, but the actual supply chain. Get traceability in, no deforestation rules and monitoring, social programmes, etc. Learn from the fascinating journey of this forester born in Australia who founded the Forest Trust. It’s regeneration, both socially, economically, and environmentally at scale, and learn why he is so excited about biochar.

Chris Henggeler – Standing on the shoulders of giants (Savory, Ingham, Provenza) and managing over 77000 hectares in remote Australia

26th April 2024 koenvanseijen 0 Comments

A conversation with Chris Henggeler, a second-generation high-density, low-duration herder using herds for land management. From one of the most remote places in Australia, we explore big myths like many animals damage the land, to a huge question: can we actually put the new megafauna to work? Farms need to get smaller, and ranches need to get bigger. If you want to retire in security, you have a vested interest in healthy landscapes.

How do we invest as if our grandchildren mattered? How do we ground investing in ecology, and what human activity is restraining nature from building wealth? This and much more in the conversation with Chris.

Emiliano Mroue – Raising $7.5 million to scale from working with 20.000 to 100.000 farmers

12th April 2024 koenvanseijen 0 Comments

A conversation with Emiliano Mroue, founder of WARC, about their recent funding round, being close to the farmers and why he left a corporate job in Germany to start a farmer focussed anti poverty company in Sierra Leone which turned into a company serving today over 20.000 farmers, mostly in Ghana, in the transition to more regenerative practices. What is their secret to be close to the farmers always, not quite often but always?

Smallholder maize farmers at the edge of the Sahara, brutal circumstances in the Sahel mean most farmers are growing to eat and to survive and, with climate change and current farming practices burn and deep tilling, their survival is literally on the line. These soils can be depleted in a decade or less, not like in the global North where we might have 50 to 60 harvests left. So how do you go about behaviour change with farmers that are in poverty, you want to help them to change, but don’t want to risk their fragile livelihood? How do you find the recipes that work in the local context?

In March 2024, the Ghana-based agricultural service provider Warc Africa has successfully closed its Series B round, securing $7.5 million. The fresh capital raised aims to boost Warc Africa’s reach to serve over 100,000 farmers in Ghana, increase their incomes, and protect the soils.

Chris Bloomfield and Daniel Reisman – We need animals outside to feed the planet sustainably

22nd March 2024 koenvanseijen 0 Comments

A conversation with Chris Bloomfield and Daniel Reisman, co-founders of Collie, a provider of virtual cow guidance system for managing production in grazing, about enabling regenerative dairy, how virtually fencing and cow guidance drastically reduce labour and boost production. To feed ourselves and the planet sustainably, we need to include animals as part of agriculture. We dive deep into going from vegan to grazing, animal welfare, and the state of our planet. How do we enable more farmers to hold complexity on their farms? How do we use technology to enable complexity instead of using technology to make everything mono, as we have done in the last 50 years?

Category: Farmers First Tech