Category: Diet Change

Sherry Hess – Hijacked Flavour: reclaiming taste from the food industry

Your tongue might be the most underused tool we have for understanding food quality — and for moving consumer buying power toward regenerative farming. Sherry Hess, culinary professional, nutritionist, and founder of Legendary Spice, makes the case that taste is not a nice-to-have. It is a powerful biological signal, and the food processing industry has understood this far longer than we have.
We go deep on the five tastes — salty, sweet, sour, bitter, and umami — and on why ultra-processed food has been so effective at training us toward intense sweetness while stripping out complexity. Sherry argues that bitterness isn’t a flaw to engineer out; it’s the missing piece tied to polyphenols, antioxidants, detoxification, glucose metabolism, and satiety. The good news: chefs already know how to balance bitter with umami, fat, protein, and spice. We don’t all need to go to culinary school — we just need to borrow a few of their moves.
We also take apart the “chocolate steak syndrome”: the fitness industry has built an entire pipeline of protein products with steak-level nutrition engineered to taste like chocolate and in doing so, trained a generation to completely ignore what flavour is actually telling them. For investors and brand builders, Sherry has a practical provocation: if a product claiming to be regenerative needs five or six flavourings on the label, it’s almost certainly masking the low quality of what’s underneath

Paul Hawken – Carbon is life, not the enemy

Carbon is life, not the enemy. And in this wide-ranging conversation with the legend that is Paul Hawken, we get into all of it. Paul is an activist, entrepreneur with Project Drawdown and Project Regeneration and prolific writer who started a natural food brand back in the 1970s. We trace his journey through writing Drawdown, Regeneration, and Carbon: The Book of Life and why people loved Drawdown so much even though that was never really the point. Regeneration got closer to the core. And Carbon is chuck-full of nuggets of wisdom about the magical, magnificent role carbon plays in our lives. Yes, there’s too much of it in the atmosphere, but there are also many places it can go, quickly and safely.

We talk about his work with large food companies, and the pure joy of bringing top executives to real regenerative farms and watching the lightbulbs go off, followed immediately by the panic of realising just how far their current supply chains are from anything like that. We get into food as medicine, and how furious Paul was with the healthcare and food system after he cured his lifelong asthma at 18 simply by changing what he ate. He had never taken a full breath of air until that moment. And we talk about his genuine excitement about the new generation of scientists coming up.

One advice: just go outside for as long as possible, and listen to this episode somewhere beautiful and alive.

Olusola Sowemimo – How a Nigerian lawyer built a profitable organic farm with standards, data and community

A mother’s passing set off a mission: rebuild trust in food by rebuilding the way it’s grown. We sit down with Olusola Sowemimo, a lawyer-turned-farmer and founder of Ope Farms in Nigeria, to unpack how grief became a blueprint for organic, traceable, and profitable agriculture. Her catalyst was a cancer conference in California where survivors only ate what they could trace—an idea that reshaped how she thinks about soil, inputs, and integrity. Back home, the early days were rough: antibiotic-laced manure wiped out hundreds of tomato plants, a strong tobacco extract burned cucumbers, and buyers were nowhere in sight. What changed? Relentless record keeping, strict organic standards, and smart design—corner plots with buffer zones, on-farm worker housing, and a refusal to cut down trees.

Olusola details how rabbits and carefully managed poultry helped her close nutrient loops, why fruit trees are the most underrated cash-flow asset for new organic farms, and how processing gluts into shelf-stable products saved revenue. She shares the playbook for market fit—from salad staples to premium greens like kale—and the power of traceability in winning home deliveries, retail partners, and even international lab validations for turmeric and ginger. We also explore the human side: training that prevents avoidable mistakes, social media that tells an honest story, and the mindset shift needed to move beyond “organic is impossible”.

Sylvia Banda – How she trained 60,000 farmers and transformed Zambia’s food system

A conversation with Sylvia Banda, Zambian business woman, restaurateur and social entrepreneur about her journey started when when she was 12. She opened her first food company, and she hasn’t stopped since. She now runs a multi-million-dollar business with over 15 restaurants in Lusaka, Zambia, a food- processing company selling traditional Zambian food worldwide, and has trained over 60,000 smallholder farmers to produce higher-quality products and process them to receive better prices.

We talk about why researchers should take a back seat and let farmers and entrepreneurs lead now; why the hand tools many farmers still use belong in a museum and why mechanisation is key, but with care; why processing and preserving are essential to ending hunger; and about nutrition, traditional food versus imported food, and how she taught urban people to re-appreciate what is often considered “food for the poor” that is traditional, nutrient-dense, and tasty food. To supply all of this, she set up two factories and trained over 60,000 smallholder farmers, changing many lives.

Enjoy the story and the knowledge of a true Zambian and Southern African powerhouse.

Martin Reiter – Building a $100B home for regenerative brands

We need to build a 100b conglomerate of regenerative brands, good for you and good for the planet.
What is needed to truly move the needle on health? Create more research, more trials on nutrient density, more advocacy? Or, as Martin Reiter, founder of RARE argues, create the next regen Nestlé or Unilever: a 100 billion (yes, that’s a B) regenerative consumer goods conglomerate, with only better-for-you and better-for-the-planet brands. The demand is there; the current incumbents are unable to innovate in regen, as they are built on chemical ingredients.

The story usually goes like this: a group of people sets up a food (or cosmetics) brand that is better for you and better for the planet. Much better ingredients, honest sourcing, actually healthy, not UPF, etc. Then they need some money and raise funds, keep building, scaling, and at some point, 10–15 years down the road, the founders get tired and want to take some money off the table. and their existing investors need to get out and return money to their LPs.

Currently, their only option is to sell to an incumbent, which then unfortunately usually screws it up. They start tweaking the ingredients, squeezing farmer margins, etc. The original founders leave after a few frustrating years.
Is there a better way? A permanent home for regen, good-for-you, good-for-the-planet brands? A regen Nestlé or Unilever, if you will?

What we learned in 2025 about making regen bankable, animals, water, chefs, scale, Al in ag, agroforestry, education, food as medicine, ROl, storytelling

If 2025 had a soundtrack, it would be the sound of stress: stress in the system, stress in humans, stress in animals and in all other non human beings.

And then the cycle of Heat. Drought. Fire. Flood. Over and over again.
And yet, between the headlines, something else seems happening. We spent the year in conversation—with farmers walking their fields, scientists questioning old assumptions, investors rethinking risk, and builders experimenting in the real world. Online and offline, we found ourselves in rooms where regeneration wasn’t an abstract ideal, but really happening.

As 2025 comes to a close, it’s hard not to feel cautiously optimistic. The signals are there. Regeneration works and the direction is becoming clearer.

Andres Jara – How a chef-butcher-farmer turned legumes into a scalable, clean-label food that rewards farmers

How do you make legumes great again? Don’t worry, this is not a political episode. It’s about something far more urgent: giving legumes the role they truly deserve in our food system. Together with Andres Jara, co-founder of Favamole, we explore what it really takes to build a regenerative food brand in the middle of today’s industrial food landscape.

How do you play the game while sharing shelf space with giant food companies, big retail, massive processors, and catering empires? And more importantly: how do you scale fast, influence as many hectares as possible, and not lose your regenerative soul along the way? We dive into regenerative business models, flavour as a lever for change, regenerative finance, scale, money, and impact, all while walking on the stunning, sunny, and very cold fields of Jeroen and Mellany Klompe.

Erin Martin – Making America Healthy Again with food as medicine, not Ozempic

Make America healthy again: is that helping the food as medicine movement or hurting it? And why is it so important to focus on quality food as medicine- which means nutrient density and real quality- rather than settling for simply “more fruit and vegetables”? Why would you, if you can, deny people with severe diabetes and lower incomes the best-quality food possible, especially when it has the biggest ripple effect?

A check-in conversation with Erin Martin, one of the leaders advancing the food as medicine movement in the US. It has been an exciting, interesting, and challenging few years — from speaking on the Hill in Washington, to passing a food as medicine act in her home state of Oklahoma (which has some of the worst health crises in the country), to scaling their program of prescribing produce to reverse type 2 diabetes to over 500 patients. But also: politics, making America and children healthy again, a global and local health crisis spiralling out of control, GLP-1 drugs breaking through, and somehow food and regenerative agriculture becoming polarising, a political minefield.

So much to talk about: the first social impact bond, which isn’t a bond but an outcome-based payment scheme,  is coming in early 2026 in Oklahoma. And super important: real data is showing massive savings when it comes to prescribing healthy vegetables, fruit, and cooking classes.

Simon Kraemer – The €120k study showing regenerative agriculture can feed the world

How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists.

Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me the research!”. Now we have the research.

In this Walking the Land episode, recorded straight from one of the most advanced farms in Europe, we talk to Simon, Kraemer, executive director of the European Alliance for Regenerative Agriculture (EARA) and the lead author of a revolutionary study where they looked at 78 of the most pioneering farms in Europe and compared them to their conventional neighbours. They analyse everything from fertiliser use, finances, and pesticides to the holiest of grails: photosynthesis. And guess what? Regenerative outperformed conventional in almost everything. Similar or higher yields, more than 75% reduction in NPKs, significantly reduced chemical use and, best of all, over the seven years they compared them, the regenerative farms kept getting better and better. Imagine what that looks like after 15 years! And imagine applying all that knowledge to new farms or new fields. There’s an S-curve and exponential growth in regeneration when you look at photosynthesis on regenerative fields.

So how did this study land in the agri-food world in Europe? What about the large food companies, and policymakers in Brussels who decide about the biggest pot of agricultural subsidies in the world: the €400 billion CAP, renewed every five years?

Nicola Giuggioli – Building a regenerative brand: from soil health to living wages

Can you pay a decent year-round salary to farm workers, enough to go to a bank, get a mortgage, and still not charge prices that make your produce accessible only to the happy few? What do vibrations, pest management, nutrient density, and processing have to do with it?

With Nicola Giuggioli we walk the Quintosapore land, on a hilly but stunning landscape in the green heart of Italy, Umbria, where GPS auto-steer tractors don’t exist because simply keeping the tractor in a straight line without slipping down the hill is already an achievement. Quinto Sapore is new farm, only 5 years old and 2.5 years into serious business, but it is making huge steps.

They are building a brand, paying attention to revenue and costs, measuring nutrient density, and paying living year-round wages. Is it easy? Of course not. But for the past few years, they’ve been going deep, very deep,  into the next frontier of agriculture: vibrations, frequencies, and more. In this episode we cover it all: seeds, living wages, trying to intervene as little as possible, quantum agriculture and transformation, and processing. Of course, not ultra-processed, but actually old school and high tech at the same time.