Category: Nutrient Dense Food

Herb Young – After 36 years at Bayer, growing regen citrus with 8x the nutrients

A conversation with Herb Young, farmer who, after 36 years in the chemical industry working for Bayer, retired and bought a small farm in Georgia—where things quickly got out of hand. While researching organic premiums, Herb came across regenerative agriculture—and fell deep, very deep, down the rabbit hole. For over a year, he read everything, listened to everything, and then planted his first trees.

A few years later, Herb is now one of the leading regenerative citrus growers in the country, conducting cutting-edge research while selling his first harvest directly to consumers in over 36 states. And the most surprising part? His citrus is, on average, eight times more nutrient- dense than conventionally grown oranges. That means you’d have to eat eight regular oranges to match the nutrients of just one of his. Suddenly, the idea of food as medicine becomes very affordable. And, of course, his citrus is incredibly tasty.

We also discuss his history in the agrochemical industry, what his former colleagues think of his new “hobby” and what excites him most about the upcoming second season.

Ethan Soloviev – AI, good food at Davos, food as medicine and regen taking off

A check- in conversation with Ethan Soloviev, Chief Innovation Officer at HowGood, about how regenerative agriculture is truly taking off, its position within large food and agriculture companies, and whether we risk watering it down or falling into greenwashing (Spoiler: Surprisingly, we’re doing a lot about it!). We also get an update on HowGood—they’re doing well and focusing more on nutrient density-, plus, we talk about Regen House, which is revolutionizing the way good food fosters meaningful conversations at major events like COPs, climate summits, and Davos, t bringing farmers, indigenous community members, and global executives together around regenerative food experiences. By centering conversations on actual good food rather than panels and PowerPoints, these gatherings forge authentic connections that move regeneration forward.

And, of course, no conversation with Ethan would be complete without diving into AI—what currently does and what it could do for regeneration—not just through efficiency gains, but through innovative applications like predicting deforestation before it happens. The real breakthrough will come when we develop “large ecological models” trained on nature’s patterns rather than just human texts, enabling truly regenerative landscape design.

As Chief Innovation Officer at HowGood, Ethan offers a glimpse into how sustainability data is transforming food systems. Their database tracks environmental and social impacts for 33,000 ingredients and nearly 4 million products globally, enabling everything from carbon footprinting to supplier engagement. What’s particularly encouraging is how this data influences consumer behavior—when sustainability information is presented clearly at the point of purchase, sales of sustainable products consistently increase across diverse markets.

Dimitri Tsitos – Making regenerative intensive tree crops profitable

A deep dive into the world of intensive—or super-intensive—tree crops, particularly olives and almonds with Dimitri Tsitos, co-founder of Agrosystemic, the Regenerative Agroforestry Podcast, the Arbo-Innova project and Mazi Farm. In Portugal, the sector is booming—highly profitable yet highly destructive—due to its high- input, high-output nature, with heavy reliance on fertilizers and chemicals.

This raises the question: can there be another way? That’s exactly what Dimitri and his team have been researching over the past few years—on real farms, running large-scale regenerative plots alongside conventional ones. The bad news? It’s not easy. It demands a systematic shift in machinery, protocols, and inputs. But the good news is the results are extremely promising: much higher quality olive oil, only a slight drop in production, significantly better price points, lower costs from day one, and biodiversity that bounces back remarkably fast.

It’s a booming industry that, like CAFO factory farms for animal protein, is reaching its limits in terms of public acceptance, climate risks, biodiversity loss, quality concerns, and rising input costs. But don’t despair—this is a hopeful discussion. There’s plenty of low-hanging fruit (pun intended) ready to be rolled out quickly, following an initial phase of research and development.

Dan Barber – AI-Powered natural breeding: The End of GMOs, Gene Editing, and CRISPR?

An overdue check-in conversation with Dan Barber,  chef, co-owner of Blue Hill restaurants and co-founder of Row 7 Seeds, where we dive into the fascinating world of seeds and how breeding is evolving with the explosion of AI and other technologies. No, we don’t need GMOs, CRISPR, or other risky blunt instruments. We discuss the implosion of the fake meat hype, which was at its peak when we last spoke four years ago, why insane umami flavor and potentially self-nitrogen-fixing tomatoes are revolutionary. This is a deep conversation about bread and wheat—and why breeding wheat specifically for whole meal flour is so important, where Row 7 Seeds, his seed company, is headed and why they’re launching a CPG brand using pressure-cooked vegetables (because processing isn’t a dirty word).

When your vegetables come from incredible seeds and are grown in healthy soils, you don’t need unhealthy additives. We kick things off with mouthwatering winter spinach and dive into a long conversation about the role of technology in food and agriculture. No, we shouldn’t go back to the past. No, we’re not Luddites. In fact, Dan is incredibly bullish on the role of AI in natural breeding—perhaps the best of both worlds, enabling faster breeding for local conditions rather than global crops that lack flavor, nutrients, and rely on excessive chemicals.

Get ready for a firehose of stories on food, seeds, soil, and culture!

Angus McIntosh – Walking the talk on Farmer Angus’ land in South Africa

An afternoon stroll through the land of Angus McIntosh, also known as Farmer Angus, where we talk about brands, wine and get interrupted by dogs and, believe it or not, a grazing tortoise.  From his South African farm, Angus guides us through his groundbreaking practices, producing everything from grass-fed beef to carbon-negative wine. With every product, he redefines conscious consumption, making a compelling case for how our food choices can drive positive environmental change.

In a landscape where consumer demand for sustainability is rising, the potential for transformation in South African agriculture is immense. Beyond agriculture, we explore the challenges and triumphs of digital marketing in this field, highlighting the power of storytelling amidst social media setbacks.

Marcelo Salazar and Zé Porto – A forest super shake to preserve and regenerate the Amazon, the world’s largest agroforestry system

A conversation with Marcelo Salazar & Zé Porto, co-founders of Mazô Maná, about how we preserve what is left of the Amazon rainforest, regenerate the forest and, most importantly, truly partner with the Indigenous peoples of the forest who have been stewarding this ecosystem for generations. Yes, the Amazon is a vast, managed agroforestry system. Marcelo e Zé, after decades of working with NGOs deep in the Amazon and building careers with corporate tech giants like Google, decided to create a superfood shake made purely from nutrient-dense ingredients—up to 14— directly sourced from the forest, avoiding monoculture. Indigenous peoples partly own the company.

Why did they choose this model, and why are regenerative brands essential for elevating awareness and consciousness around deforestation? A healthy Amazon is crucial not only for the planet but also for local climates, as recent floods in São Paulo demonstrate. So, how can we encourage health-focused consumers in cities like São Paulo and Rio to buy superfoods from their “backyard”, rather than relying on imported products from overseas marketed by fancy foreign brands who are mostly good at marketing?

What we learned in 2024 about ecocide, land access crisis, regenerative education, return of inspiration, chefs, machinery and brands driving change

As we wrap up 2024, we reflect on a year that brought hope but also served as a wake-up call. With skyrocketing temperatures, droughts, fires, and floods, the challenges have been immense. But we were very lucky that we—both online and offline— had the chance to come together with many of the pioneers and builders in regenerative agriculture and food. At the same time, we were reminded that we, as part of nature, are at war with extractive forces.

Our takeaways on ambitious entrepreneurs, the many elephants in the room, role and legacy of farmers, innovation in water cycle restoration, money money money, building new industries. Many deep dives in soil health, starting with chefs, consumer brands driving change and educating consumers, walking the land with regenerative farmers, legends, role of AI and tools. And, finally, some milestones and highlights.

Philipp Stangl – Why an award winning hybrid blended regen meat company decided to exit before becoming a ‘unicorn’

A check-in conversation with Philipp Stangl, co-founder of Rebel Meat (now Rebel Kids), a company we featured earlier working on hybrid blended meat. The story isn’t over, but definitely didn’t develop as we discussed more than 3 years ago.

Let’s all talk much more about changed plans and pivots and companies not being overnight unicorn successes. The founders of companies, in general, have to be very optimistic and visionary people. They need to convince people to join their crazy ideas and people to partner with them and invest in their vision. But things don’t always go as planned; actually, usually they don’t go as planned. But we hardly talk about that. We as society mostly cover the beginning of a story where everything still seems possible or the end where exits or big successes happen.

Andres Jara – Walking the land of market garden De Stadsgroenteboer with a regenerative farmer

A new episode of the Walking the Land with a Regenerative Farmer to explore the journey of Andres Jara, a regenerative farmer who has turned a mere 0.4-hectare plot outside Amsterdam into a vibrant market garden De Stadsgroenteboer. Andres shares his innovative farming practices that support an 650 people weekly and how the farm not only thrives on biodiversity, but also champions a unique trust-based market stand model, overcoming challenges like sourcing organic materials from abroad. De Stadsgroenteboer market garden is really pushing the boundaries of what success means financially, quality of life, quality of products, and of course the health of the soil.

Juliette Simonin – Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

A conversation with Juliette Simonin, co-founder and  COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe’s largest direct-to-consumer organic fruit and vegetable platform.

How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.

Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.