Short Food Webs – Investing in regenerative agriculture

Gonzalo Úrculo – Direct sales make regenerative farming possible: inside Crowdfarming’s model of 500,000 customers and 350 farmers

4th August 2026 antonellatotaro 0 Comments

Gonzalo Úrculo, co-founder of Crowdfarming, is a Spanish entrepreneur who came back from studying in Berlin to find his grandfather’s orange farm near Valencia on the verge of being sold, spent two years barely covering the costs, accidentally killed half the trees switching to organic, and then somehow built, over seventeen years and without any hockey-stick moment, one of the most quietly radical food businesses in Europe. Today Crowdfarming connects 500,000 customers directly with more than 350 farmers across the continent, employs 400 people across two companies, has helped the original farm survive and expand to six properties, and has not run a single discount or promotional offer since it launched.

The mechanic behind it is simple and almost offensively obvious once you hear it: fruit is only picked when it is ordered. No intermediary, no warehouse, no price negotiation after harvest. A Valencia orange reaches a kitchen in Germany in three to four days, compared to a minimum of seventeen if it goes through a conventional supply chain, including the organic one. The freshness is not a marketing claim; it is the structural consequence of removing every step between the tree and the person who ordered from it. And the adoption model — where a customer names a specific tree, receives updates on its progress including the bad news, and pre-pays for their harvest at the start of the season — gives a farmer something no subsidy has ever delivered: predictable income before a single piece of fruit is picked.

In this walk-and-talk episode, recorded in the original citrus field near Valencia where Gonzalo started, the trees around him all carrying small name tags of their adopted owners across Europe, we get into how a German article changed everything from 20 to 240 orders in a single day in 2012, why the first customers who travelled to visit their trees accidentally designed the adoption model, how Crowdfarming launched with eight farmers in 2017 (all still on the platform today), why Gonzalo believes agricultural subsidies are not going to farmers but to supermarkets, what regenerative farming does to soil organic matter over eight years and why that makes farmland a better asset than investors currently understand, and why his magic wand answer — predictable income for farmers, not subsidies — is the same thing he built his entire company around.

João Valente – 26 years No-Till, outcompeting monocultures, and now teaching his neighbours

14th July 2026 antonellatotaro 0 Comments

João Valente, owner of Monte Silveira, took over his family farm in central-eastern Portugal that was running on tobacco, broccoli, and melons with sixty-five people employed year-round, the rotation designed entirely around subsidies. When the tobacco subsidy disappeared at the end of the 1990s, he found himself with a question: what does this land actually want to be? That question led him to organic agriculture conferences in Portugal, to a magazine showing no-till, to a German seed company that flew him to New Zealand and Australia to see holistic planned grazing in action, and eventually to the first Climate Farmers Congress in a castle in Germany, back in 2021, where he helped write the manifesto, brought ham, wine, and olive oil, and met much of the regenerative agriculture network he’s been working with ever since. Today, Monte Silveira manages around 700 hectares of Montado and irrigated annual crops, runs five species of animals, carries sixteen active research projects, has three full-time scientists on staff, and has been no-till since the year 2000.

One plus one, in companion cropping, is not two. It might be three, four, or five: two or three species in the same field, each supporting the others, the vetch fixing nitrogen for the wheat, the wheat stem holding up the climbing vetch, and if one fails the other covers it. João has been doing this long enough now that the yield comparisons with neighbouring monoculture fields aren’t theoretical. And after decades of absorbing the risk alone, he’s at a point where he can start handing the knowledge on, to neighbouring farmers who are curious but can’t afford to fail, to the Portuguese government, which recently invited Monte Silveira to one of only three private companies at the table for the country’s seven-year environmental strategy document, and to consumers through brands, built on cereals and legumes priced to compete with conventional supermarket products, not just to sell to those who can already afford the premium.

In this episode, recorded under the shade of an old farm building during a May heat wave in the Portugal, too hot by then to keep walking the Montado, we get into how a tobacco subsidy became the turning point of a farming life, why João thinks the two groups most drawn to regenerative research are newly graduated scientists and recently retired professors (and almost nobody in between), what it takes to bring the most important conventional almond consultant in Portugal from sceptic to practitioner in under a year, why he would mandate no-till for all dry-land cereal producers in Portugal if he had the legislative pen, what he’d do with a billion euros, and why, given a magic wand, he’d change human ego before he’d change a single farming practice.

Lara Espirito Santo – Fixing food waste through extreme regenerative sourcing

30th June 2026 antonellatotaro 1 Comment

Lara Espírito Santo grew up shuttling between Rio de Janeiro and her father’s industrial farms in Paraguay and Brazil, traded a planned career in politics and international development for a kitchen job at Silo in London, and went on to co-found SEM, the zero-food-waste restaurant in Lisbon she ran with her partner George McLeod until closing it ten days before this conversation (not for financial reasons, but to figure out what comes next).

Source the cream instead of buying butter, and one ingredient quietly becomes four: butter, buttermilk, then whey and cheese once you split the buttermilk again. That unglamorous bit of dairy chemistry is the mechanic behind Lara’s central claim: you don’t get to zero food waste by managing waste better. You get there by going further back up the supply chain than most kitchens ever bother to look, and only then does the creativity actually start.

In this episode, recorded in central Lisbon, with the usual scattering of planes overhead, we get into how watching the birds disappear from her father’s 20,000-hectare farm pushed her toward activism and then back into restaurants, why SEM’s food costs ran at 17%, against an industry standard of 25–30%, why she closed it anyway, the case for an EU-wide black market in regeneratively raised organ meat, oyster shells turned into dinner plates, and why she’d spend a hypothetical billion euros de-risking the years it takes a farm to convert.

Raiza Rezende – Soil health and human health: why the science is still years behind the hype

23rd June 2026 antonellatotaro 3 Comments

Brazilian-trained chemical engineer, Raiza Rezende left a career path lined up by petroleum, gas, and pharmaceutical companies to study syntropic agriculture with Ernst Götsch, then WWOOFed her way across Spain, Portugal, and Greece before co-founding two organisations working from opposite ends of the same problem: Agrosystemic, which helps large farms in Portugal and Brazil transition toward regenerative practices, and RHEA, the Regenerative Healthcare European Association, which is trying to prove — with hard data — that healthy soil produces healthier people.

Pull one carrot out of the ground and test it, and the number on the lab report tells you almost nothing. Is its vitamin A content high or low? Compared to what? That’s the problem sitting underneath the entire “nutrient density” conversation, and it’s the one Raiza keeps running into: without thousands of samples across farms, regions, and varieties, a single result is just a number with nowhere to stand.

In this conversation recorded in a Lisbon park, with the podcast’s producer Antonella Totaro taking over hosting duties for the first time, we get into Raiza’s path from an oil-and-gas-sponsored engineering campus in Rio to the most desertified farmland in Portugal, why Agrosystemic refuses to tell conventional farmers they’re doing it “wrong”, what four real farms and 40-plus measured parameters are starting to reveal about nutrient density, why €700 billion a year in EU disease treatment costs hasn’t yet connected soil research to health research, and why, with a magic wand or a billion euros, she’d skip the technology and put the money straight into farmers.

Janet Maro — Farmers are the architects, not the audience

6th May 2026 antonellatotaro 0 Comments

When Janet Maro started building training programs with farmers in Tanzania, she didn’t arrive with a curriculum. She asked farmers what they knew, what they needed, and what they could bring to the table — and built from there. That instinct, to treat farmers as the architects rather than the audience, turns out to explain most of what makes Sustainable Agriculture Tanzania unusual: why groups keep meeting and planning years after projects end, why an organic shop opened in Morogoro in 2012 has since seeded eight more across the country, and why a conflict between Maasai pastoralists and smallholder farmers that had turned violent was resolved not through outside intervention but through a simple exchange of manure and crop residues, negotiated by the communities themselves.

Silke German – Creating the Tesla of beans by saving the milpa regenerative growing system

5th May 2026 antonellatotaro 0 Comments

Mexico has thousands of bean varieties. Most people living in cities know four to five. Silke Gérman is on a mission to change that. She is the founder of La Comandanta, a premium heirloom bean and salsa brand now in its twelfth year of connecting smallholder milpa farmers in central Mexico to retail shelves in Mexico City, the US, the UK, and Germany.

Ancient Mexican bean varieties — grown for millennia in the traditional milpa polyculture system alongside corn and squash — are disappearing from fields and plates at the same time. Silke’s answer is neither a seed bank nor a subsidy. It’s packaging, storytelling, and making a purple runner bean from Puebla feel like something worth paying for. Along the way, La Comandanta has brought income back to communities that were emptying out, kept ancestral seeds in living soil rather than frozen storage, and built a value chain that pays farmers fairly — one bag of heirloom beans at a time.

Olusola Sowemimo – How a Nigerian lawyer built a profitable organic farm with standards, data and community

13th March 2026 antonellatotaro 0 Comments

A mother’s passing set off a mission: rebuild trust in food by rebuilding the way it’s grown. We sit down with Olusola Sowemimo, a lawyer-turned-farmer and founder of Ope Farms in Nigeria, to unpack how grief became a blueprint for organic, traceable, and profitable agriculture. Her catalyst was a cancer conference in California where survivors only ate what they could trace—an idea that reshaped how she thinks about soil, inputs, and integrity. Back home, the early days were rough: antibiotic-laced manure wiped out hundreds of tomato plants, a strong tobacco extract burned cucumbers, and buyers were nowhere in sight. What changed? Relentless record keeping, strict organic standards, and smart design—corner plots with buffer zones, on-farm worker housing, and a refusal to cut down trees.

Olusola details how rabbits and carefully managed poultry helped her close nutrient loops, why fruit trees are the most underrated cash-flow asset for new organic farms, and how processing gluts into shelf-stable products saved revenue. She shares the playbook for market fit—from salad staples to premium greens like kale—and the power of traceability in winning home deliveries, retail partners, and even international lab validations for turmeric and ginger. We also explore the human side: training that prevents avoidable mistakes, social media that tells an honest story, and the mindset shift needed to move beyond “organic is impossible”.

Sylvia Banda – How she trained 60,000 farmers and transformed Zambia’s food system

17th February 2026 antonellatotaro 0 Comments

A conversation with Sylvia Banda, Zambian business woman, restaurateur and social entrepreneur about her journey started when when she was 12. She opened her first food company, and she hasn’t stopped since. She now runs a multi-million-dollar business with over 15 restaurants in Lusaka, Zambia, a food- processing company selling traditional Zambian food worldwide, and has trained over 60,000 smallholder farmers to produce higher-quality products and process them to receive better prices.

We talk about why researchers should take a back seat and let farmers and entrepreneurs lead now; why the hand tools many farmers still use belong in a museum and why mechanisation is key, but with care; why processing and preserving are essential to ending hunger; and about nutrition, traditional food versus imported food, and how she taught urban people to re-appreciate what is often considered “food for the poor” that is traditional, nutrient-dense, and tasty food. To supply all of this, she set up two factories and trained over 60,000 smallholder farmers, changing many lives.

Enjoy the story and the knowledge of a true Zambian and Southern African powerhouse.

Thekla Teunis and Gijs Boers – Regenerative practices deliver higher quality and higher prices in year one

6th January 2026 koenvanseijen 2 Comments

Regenerative practices lead to higher quality and much higher prices in year one and, over time, to lower costs, which makes the regenerative business case in certain cash crops that are exported (spices, tea, coffee, etc.) so strong that it almost spreads on its own. Nothing is easy, but this is really hopeful. In this conversation with Thekla Teunis and Gijs Boers, founders of Grounded, Grounded Ingredients and Grounded Investment Company, we discuss why quality is intimately linked to regenerative practices.

We talk about why we don’t need transition finance in many cases, but we do need philanthropic capital to figure out what regenerative looks like in specific circumstances. When that research and development (in other sectors we would call that R&D ) is done, it can be rolled out profitably and relatively easily with more commercially focused, return- driven capital.

We talk about why it’s easier to act regeneratively in many places in the Global South (easier, not easy). And we talk about the why of super hands-on investing. Knock knock- there are regenerative barbarians at the gate. What if we do private equity right and use it as a tool for good?

No, don’t worry, this is not a hallelujah story about how capitalism is going to save us all, but we are talking to two very, very experienced entrepreneurs and company builders, now turned super hands-on investors in East and South-Central Africa. In their context (you see, it’s always context-specific), super hands-on investor involvement makes sense. They invest in processing companies that buy and process spices like coffee, tea (you know, all those things that make your kitchen and cooking more interesting and your mornings bearable).

This is Thekla and Gijs third time on the show, and we talked about all the lessons they’ve learned building companies across the African continent over the last 12 years, and why, despite all the scars and R&D paid for, they are super optimistic.
We discuss how they designed their investment fund from the ground up instead of top down, and how their story is landing with sceptical investors. Really, no need for regenerative certification and transition finance? Again, in this context, regeneration makes sense from day one, and now it’s time to scale and replicate it.

What we learned in 2025 about making regen bankable, animals, water, chefs, scale, Al in ag, agroforestry, education, food as medicine, ROl, storytelling

26th December 2025 koenvanseijen 0 Comments

If 2025 had a soundtrack, it would be the sound of stress: stress in the system, stress in humans, stress in animals and in all other non human beings.

And then the cycle of Heat. Drought. Fire. Flood. Over and over again.
And yet, between the headlines, something else seems happening. We spent the year in conversation—with farmers walking their fields, scientists questioning old assumptions, investors rethinking risk, and builders experimenting in the real world. Online and offline, we found ourselves in rooms where regeneration wasn’t an abstract ideal, but really happening.

As 2025 comes to a close, it’s hard not to feel cautiously optimistic. The signals are there. Regeneration works and the direction is becoming clearer.

Category: Short Food Webs