Category: Short Food Webs

Angus McIntosh – Walking the talk on Farmer Angus’ land in South Africa

21st January 2025 koenvanseijen Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 0 Comments

An afternoon stroll through the land of Angus McIntosh, also known as Farmer Angus, where we talk about brands, wine and get interrupted by dogs and, believe it or not, a grazing tortoise.  From his South African farm, Angus guides us through his groundbreaking practices, producing everything from grass-fed beef to carbon-negative wine. With every product, he redefines conscious consumption, making a compelling case for how our food choices can drive positive environmental change.

In a landscape where consumer demand for sustainability is rising, the potential for transformation in South African agriculture is immense. Beyond agriculture, we explore the challenges and triumphs of digital marketing in this field, highlighting the power of storytelling amidst social media setbacks.

Marcelo Salazar and Zé Porto – A forest super shake to preserve and regenerate the Amazon, the world’s largest agroforestry system

14th January 2025 koenvanseijen Diet Change, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Marcelo Salazar & Zé Porto, co-founders of Mazô Maná, about how we preserve what is left of the Amazon rainforest, regenerate the forest and, most importantly, truly partner with the Indigenous peoples of the forest who have been stewarding this ecosystem for generations. Yes, the Amazon is a vast, managed agroforestry system. Marcelo e Zé, after decades of working with NGOs deep in the Amazon and building careers with corporate tech giants like Google, decided to create a superfood shake made purely from nutrient-dense ingredients—up to 14— directly sourced from the forest, avoiding monoculture. Indigenous peoples partly own the company.

Why did they choose this model, and why are regenerative brands essential for elevating awareness and consciousness around deforestation? A healthy Amazon is crucial not only for the planet but also for local climates, as recent floods in São Paulo demonstrate. So, how can we encourage health-focused consumers in cities like São Paulo and Rio to buy superfoods from their “backyard”, rather than relying on imported products from overseas marketed by fancy foreign brands who are mostly good at marketing?

What we learned in 2024 about ecocide, land access crisis, regenerative education, return of inspiration, chefs, machinery and brands driving change

27th December 2024 koenvanseijen Diet Change, Ecosystem Services Payments, Farmers First Tech, Landscape Design 2.0, Nutrient Dense Food, Nutrients to Soil, Ownership, Regenerative Agriculture, Role of Animals, Role of corporations, Short Food Webs, Transition finance 0 Comments

As we wrap up 2024, we reflect on a year that brought hope but also served as a wake-up call. With skyrocketing temperatures, droughts, fires, and floods, the challenges have been immense. But we were very lucky that we—both online and offline— had the chance to come together with many of the pioneers and builders in regenerative agriculture and food. At the same time, we were reminded that we, as part of nature, are at war with extractive forces.

Our takeaways on ambitious entrepreneurs, the many elephants in the room, role and legacy of farmers, innovation in water cycle restoration, money money money, building new industries. Many deep dives in soil health, starting with chefs, consumer brands driving change and educating consumers, walking the land with regenerative farmers, legends, role of AI and tools. And, finally, some milestones and highlights.

Kadir van Lohuizen – Walking the museum full of Food for Thought

24th December 2024 koenvanseijen Beyond Food, Diet Change, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Kadir van Lohuizen, Dutch multimedia photojournalist, filmmaker, and a co-founder of NOOR, while walking his exhibition Food for Thought at Het Scheepvaartmuseum in Amsterdam. We talk about the power of photos and videos, how disconnected we are from nature and how our current food system works. We talk while walking though photos of large dairy facilities in Mongolia, farms in Saudi Arabia, beef operations in the US and onions farms of the Netherlands and vegetables and fruits plantations in Kenya, with produce cut in pieces and packaged ready to fly overnight to Amsterdam, London, etc.

A deep dive and a reality check of the current food and agriculture system and the power of visual storytelling.

Marco Carbonara – Using 10 species of animals to profitably regenerate 100 hectares of forgotten Italian land between Rome and Florence

26th November 2024 koenvanseijen Nutrients to Soil, Regenerative Agriculture, Role of Animals, Short Food Webs 0 Comments

A conversation with Marco Carbonara, cofounder, owner and farmer at Pulicaro Farm, in Lazio, Italy. A special early morning walk through permanent pasture surrounded by multispecies graziers, donkeys, cows, sheep, goats, chickens and, of course, some guard dogs, which means a lot of pleasant and present background sounds. We are in the hills between Rome and Florence and have the great pleasure to visit the farm of Marco and Chiara. Marco takes us on the morning walk to feel, smell, and see regeneration of permanent pastures in a Mediterranean landscape. Definitely not easy, but definitely possible, and yes, also profitable.

How did Marco, who had no farming experience 20 years ago, approach regeneration back then, and how does he approach it now? When they take on new lands, what are the first steps, and how much has he learned over the last 20 years? What is the role of animals in regenerating the Mediterranean landscape, and how does he handle the challenging balance between running a company, needing to break even, and wanting to regenerate as quickly as possible?

We also discuss the challenge of feed: is it okay to bring feed for the non-ruminants in your rotation from outside the farm when your soils can’t yet sustain needy plants like wheat, barley, etc.? And if it is, how do you deal with the challenge of potentially competing for human food? We only scratched the surface because it’s impossible to capture 20years of deep regeneration in just one hour, but we tried and we hope you enjoyed listening to it as much as we did recording it.

Andres Jara – Walking the land of market garden De Stadsgroenteboer with a regenerative farmer

5th November 2024 koenvanseijen Nutrient Dense Food, Regenerative Agriculture, Short Food Webs, Walking the Land with a Regenerative Farmer 0 Comments

A new episode of the Walking the Land with a Regenerative Farmer to explore the journey of Andres Jara, a regenerative farmer who has turned a mere 0.4-hectare plot outside Amsterdam into a vibrant market garden De Stadsgroenteboer. Andres shares his innovative farming practices that support an 650 people weekly and how the farm not only thrives on biodiversity, but also champions a unique trust-based market stand model, overcoming challenges like sourcing organic materials from abroad. De Stadsgroenteboer market garden is really pushing the boundaries of what success means financially, quality of life, quality of products, and of course the health of the soil.

Edd Lees – After 23 years in finance, a new career full of life, soil, bread and a famous DJ

22nd October 2024 koenvanseijen Regenerative Agriculture, Role of corporations, Short Food Webs, Transition finance 0 Comments

What happens when a seasoned finance professional trades his suit for soil? In a conversation with Edd Lees, co-founder of WildFarmed, we explore what it’s like to help create one of the most renowned brands in regenerative agriculture. Inspired by his friend Andy Cato, Edd, the financial mind behind WildFarmed, embarked on a mission to revolutionize food systems, beginning with a bakery in southern France. Today, they work with over 100 farmers across 10,000 hectares in the UK, supplying regenerative flour to some of London’s best bakeries.

We explore Edd’s transition from 23 years in finance, his pragmatic approach to changing the food system (avoiding dogmatism), and his strategies for scaling the business. This includes expanding beyond their core market of artisanal bakers and finding ways to introduce their products to supermarkets. For WildFarmed, it’s all about scaling up, impacting as many hectares as possible- ultimately at a landscape level- while guiding farms on their regenerative journey, one step at a time, all while maintaining financial sustainability.

Juliette Simonin – Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

15th October 2024 koenvanseijen Diet Change, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Juliette Simonin, co-founder and  COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe’s largest direct-to-consumer organic fruit and vegetable platform.

How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.

Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.

Franco Fubini – Delivering unmatched flavour to 2000 of the world’s top restaurant and unlocking consumer demand

1st October 2024 koenvanseijen Diet Change, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Franco Fubini, co-founder of Natoora and author of In Search of the Perfect Peach, about flavour as the key to unlocking consumer demand. We talked about what leads to great flavour, which is of course soil health, but first, we need amazing seeds. How do we make sure farmers get paid accordingly when they grow the most amazing pumpkin or peaches? We tackled creating demand for flavour and lots of it starting with the world’s leading restaurants, and chefs who are relentlessly looking for the best flavours on their plates.

Chris Smaje – High tech manufactured food won’t save us. Spread money, people and energy more thinly instead

27th September 2024 koenvanseijen Diet Change, Ownership, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Chris Smaje, farmer and author of Saying NO to a Farm-Free Future, about manufactured food not being the solution to the food, agriculture, and climate crises, despite what George Monbiot portraits in Regenesis. Why don’t we just grow food from thin air and all move to cities and have nature rewild the countryside? If this sounds dystopian to you, this conversation is perfect for you. We unpack the many issues with that worldview and how it most likely creates more problems than it solves. There are huge technical challenges with this kind of manufactured food, like energy costs and health. But this is about much more; this is also about the concentration of people, capital, and power in cities and the rural-urban divide.