Category: Short Food Webs

Simon Kraemer – The €120k study showing regenerative agriculture can feed the world

How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists.

Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me the research!”. Now we have the research.

In this Walking the Land episode, recorded straight from one of the most advanced farms in Europe, we talk to Simon, Kraemer, executive director of the European Alliance for Regenerative Agriculture (EARA) and the lead author of a revolutionary study where they looked at 78 of the most pioneering farms in Europe and compared them to their conventional neighbours. They analyse everything from fertiliser use, finances, and pesticides to the holiest of grails: photosynthesis. And guess what? Regenerative outperformed conventional in almost everything. Similar or higher yields, more than 75% reduction in NPKs, significantly reduced chemical use and, best of all, over the seven years they compared them, the regenerative farms kept getting better and better. Imagine what that looks like after 15 years! And imagine applying all that knowledge to new farms or new fields. There’s an S-curve and exponential growth in regeneration when you look at photosynthesis on regenerative fields.

So how did this study land in the agri-food world in Europe? What about the large food companies, and policymakers in Brussels who decide about the biggest pot of agricultural subsidies in the world: the €400 billion CAP, renewed every five years?

Toby Parkes – Mapping the underground fungi world by building a unicorn

In order to save and more importantly restore biodiversity we don’t need biodiversity or carbon credits; we need biologists to find super profitable business models within the magical deeply complex world of nature. It’s the case of Toby Parkes, founder and CEO of Rhizocore, with whom go deep into the third, mostly ignored, and much more complex kingdom: fungi.

Nicola Giuggioli – Building a regenerative brand: from soil health to living wages

Can you pay a decent year-round salary to farm workers, enough to go to a bank, get a mortgage, and still not charge prices that make your produce accessible only to the happy few? What do vibrations, pest management, nutrient density, and processing have to do with it?

With Nicola Giuggioli we walk the Quintosapore land, on a hilly but stunning landscape in the green heart of Italy, Umbria, where GPS auto-steer tractors don’t exist because simply keeping the tractor in a straight line without slipping down the hill is already an achievement. Quinto Sapore is new farm, only 5 years old and 2.5 years into serious business, but it is making huge steps.

They are building a brand, paying attention to revenue and costs, measuring nutrient density, and paying living year-round wages. Is it easy? Of course not. But for the past few years, they’ve been going deep, very deep,  into the next frontier of agriculture: vibrations, frequencies, and more. In this episode we cover it all: seeds, living wages, trying to intervene as little as possible, quantum agriculture and transformation, and processing. Of course, not ultra-processed, but actually old school and high tech at the same time.

Lauren Tucker – Inner regen work, gut molds, almonds groves in the Central Valley and taste buds

This is a check-in conversation with Lauren Tucker, co-founder of Kiss the Ground and Renourish Studios. We talk about wrapping up the cohort at Renourish Studio, where they’ve worked for three years with a diverse group of entrepreneurs and investors across the US food and agriculture system.

How do you bring the fact that we are part of a living system into your work in commercial organisations? Lauren shares lessons learned, and what they’re doing moving forward. How much of this work is inner work—how we see the world, what we think is possible and not—vs. outer work like planting cover crops, digging swales, showing the financials and nutrient density of almonds, and demonstrating how regenerative farming systems are more alive by measuring biodiversity? How do we open up to opportunities like small water cycle restoration, instead of only thinking about cover crops on our farm?

Herb Young – After 36 years at Bayer, growing regen citrus with 8x the nutrients

A conversation with Herb Young, farmer who, after 36 years in the chemical industry working for Bayer, retired and bought a small farm in Georgia—where things quickly got out of hand. While researching organic premiums, Herb came across regenerative agriculture—and fell deep, very deep, down the rabbit hole. For over a year, he read everything, listened to everything, and then planted his first trees.

A few years later, Herb is now one of the leading regenerative citrus growers in the country, conducting cutting-edge research while selling his first harvest directly to consumers in over 36 states. And the most surprising part? His citrus is, on average, eight times more nutrient- dense than conventionally grown oranges. That means you’d have to eat eight regular oranges to match the nutrients of just one of his. Suddenly, the idea of food as medicine becomes very affordable. And, of course, his citrus is incredibly tasty.

We also discuss his history in the agrochemical industry, what his former colleagues think of his new “hobby” and what excites him most about the upcoming second season.

Louis De Jaeger – Eat More Trees: a Masterclass with thé storyteller of the Regen Space

A conversation with Louis De Jaeger, international keynote speaker, author, award-winning filmmaker, and landscape designer, about dreams, action, and storytelling—how to reach and touch people. We discuss why storytelling is highly underrated and underfunded, and why he is organizing a festival—not the next Burning Man, but a regeneration festival.
He shares his excitement about small water cycle restoration, the biotic pump, and much more. And in the end, it all boils down to one simple message: Eat More Trees.

During his 5-year sabbatical that turned into a lifelong mission to regenerate landscapes, Louis’ revelation came during world travels where he witnessed environmental degradation firsthand—monoculture landscapes so depressing “you want to drive against a tree, but there are no trees.” This observation sparked his mission to regenerate 550 million hectares of land globally, potentially cooling our planet by two degrees Celsius.

Beyond the environmental benefits, Louis paints a compelling vision of a regenerative future characterized by abundance rather than sacrifice. “We’re going to have an even more luxurious lifestyle, we’re going to have better food that tastes fantastic” he assures us. His approach isn’t about shaming people into environmentalism but showing how regenerative practices create healthier, more desirable lives.

Angus McIntosh – Walking the talk on Farmer Angus’ land in South Africa

An afternoon stroll through the land of Angus McIntosh, also known as Farmer Angus, where we talk about brands, wine and get interrupted by dogs and, believe it or not, a grazing tortoise.  From his South African farm, Angus guides us through his groundbreaking practices, producing everything from grass-fed beef to carbon-negative wine. With every product, he redefines conscious consumption, making a compelling case for how our food choices can drive positive environmental change.

In a landscape where consumer demand for sustainability is rising, the potential for transformation in South African agriculture is immense. Beyond agriculture, we explore the challenges and triumphs of digital marketing in this field, highlighting the power of storytelling amidst social media setbacks.

Marcelo Salazar and Zé Porto – A forest super shake to preserve and regenerate the Amazon, the world’s largest agroforestry system

A conversation with Marcelo Salazar & Zé Porto, co-founders of Mazô Maná, about how we preserve what is left of the Amazon rainforest, regenerate the forest and, most importantly, truly partner with the Indigenous peoples of the forest who have been stewarding this ecosystem for generations. Yes, the Amazon is a vast, managed agroforestry system. Marcelo e Zé, after decades of working with NGOs deep in the Amazon and building careers with corporate tech giants like Google, decided to create a superfood shake made purely from nutrient-dense ingredients—up to 14— directly sourced from the forest, avoiding monoculture. Indigenous peoples partly own the company.

Why did they choose this model, and why are regenerative brands essential for elevating awareness and consciousness around deforestation? A healthy Amazon is crucial not only for the planet but also for local climates, as recent floods in São Paulo demonstrate. So, how can we encourage health-focused consumers in cities like São Paulo and Rio to buy superfoods from their “backyard”, rather than relying on imported products from overseas marketed by fancy foreign brands who are mostly good at marketing?

What we learned in 2024 about ecocide, land access crisis, regenerative education, return of inspiration, chefs, machinery and brands driving change

As we wrap up 2024, we reflect on a year that brought hope but also served as a wake-up call. With skyrocketing temperatures, droughts, fires, and floods, the challenges have been immense. But we were very lucky that we—both online and offline— had the chance to come together with many of the pioneers and builders in regenerative agriculture and food. At the same time, we were reminded that we, as part of nature, are at war with extractive forces.

Our takeaways on ambitious entrepreneurs, the many elephants in the room, role and legacy of farmers, innovation in water cycle restoration, money money money, building new industries. Many deep dives in soil health, starting with chefs, consumer brands driving change and educating consumers, walking the land with regenerative farmers, legends, role of AI and tools. And, finally, some milestones and highlights.

Kadir van Lohuizen – Walking the museum full of Food for Thought

A conversation with Kadir van Lohuizen, Dutch multimedia photojournalist, filmmaker, and a co-founder of NOOR, while walking his exhibition Food for Thought at Het Scheepvaartmuseum in Amsterdam. We talk about the power of photos and videos, how disconnected we are from nature and how our current food system works. We talk while walking though photos of large dairy facilities in Mongolia, farms in Saudi Arabia, beef operations in the US and onions farms of the Netherlands and vegetables and fruits plantations in Kenya, with produce cut in pieces and packaged ready to fly overnight to Amsterdam, London, etc.

A deep dive and a reality check of the current food and agriculture system and the power of visual storytelling.