Meet Julia Kasper, cofounder and CEO of Zukunftmoor, a company rewetting drained peatlands and growing sphagnum moss to transform how we think about agriculture. Their powerful approach reduces greenhouse gas emissions and makes climate-friendly farming possible in peatland regions.

Peatlands, peatlands, peatlands: the biggest climate opportunity in agriculture isn’t cover crops or even silvopasture, but rewetting the humble peatlands. They cover only 3% of the global land surface, yet hold immense amounts of CO2. And when they’re drained- as many are- they release it, not just once, but year after year after year. Like a bathtub with the plug out and the shower still on.

These lands, at least in Europe, are often farmed and not very profitable. But before these farmers risk their livelihoods, we need concrete alternatives to transition. That’s what Julia works on: how to grow something that can replace current agricultural methods on peatlands while rewetting them. And it seems they’ve found a big part of the puzzle: rewetting peatlands and growing sphagnum moss. Currently, when you buy a plant in a shop or when plants are grown in greenhouses, the growing medium contains a lot of extracted peat, which comes with huge emissions and will soon be illegal in Europe. Sphagnum moss can replace this 1-to-1.

It’s still early days, but the signs are promising. We talk about how to rewet a peatland, how to seed it (hint: with drones and by hand), how to harvest — and much more. How do you create enough investor interest to actually build a company?