Tag: food as medicine

Sherry Hess – Hijacked Flavour: reclaiming taste from the food industry

Your tongue might be the most underused tool we have for understanding food quality — and for moving consumer buying power toward regenerative farming. Sherry Hess, culinary professional, nutritionist, and founder of Legendary Spice, makes the case that taste is not a nice-to-have. It is a powerful biological signal, and the food processing industry has understood this far longer than we have.
We go deep on the five tastes — salty, sweet, sour, bitter, and umami — and on why ultra-processed food has been so effective at training us toward intense sweetness while stripping out complexity. Sherry argues that bitterness isn’t a flaw to engineer out; it’s the missing piece tied to polyphenols, antioxidants, detoxification, glucose metabolism, and satiety. The good news: chefs already know how to balance bitter with umami, fat, protein, and spice. We don’t all need to go to culinary school — we just need to borrow a few of their moves.
We also take apart the “chocolate steak syndrome”: the fitness industry has built an entire pipeline of protein products with steak-level nutrition engineered to taste like chocolate and in doing so, trained a generation to completely ignore what flavour is actually telling them. For investors and brand builders, Sherry has a practical provocation: if a product claiming to be regenerative needs five or six flavourings on the label, it’s almost certainly masking the low quality of what’s underneath

Paul Hawken – Carbon is life, not the enemy

Carbon is life, not the enemy. And in this wide-ranging conversation with the legend that is Paul Hawken, we get into all of it. Paul is an activist, entrepreneur with Project Drawdown and Project Regeneration and prolific writer who started a natural food brand back in the 1970s. We trace his journey through writing Drawdown, Regeneration, and Carbon: The Book of Life and why people loved Drawdown so much even though that was never really the point. Regeneration got closer to the core. And Carbon is chuck-full of nuggets of wisdom about the magical, magnificent role carbon plays in our lives. Yes, there’s too much of it in the atmosphere, but there are also many places it can go, quickly and safely.

We talk about his work with large food companies, and the pure joy of bringing top executives to real regenerative farms and watching the lightbulbs go off, followed immediately by the panic of realising just how far their current supply chains are from anything like that. We get into food as medicine, and how furious Paul was with the healthcare and food system after he cured his lifelong asthma at 18 simply by changing what he ate. He had never taken a full breath of air until that moment. And we talk about his genuine excitement about the new generation of scientists coming up.

One advice: just go outside for as long as possible, and listen to this episode somewhere beautiful and alive.

Erin Martin – Making America Healthy Again with food as medicine, not Ozempic

Make America healthy again: is that helping the food as medicine movement or hurting it? And why is it so important to focus on quality food as medicine- which means nutrient density and real quality- rather than settling for simply “more fruit and vegetables”? Why would you, if you can, deny people with severe diabetes and lower incomes the best-quality food possible, especially when it has the biggest ripple effect?

A check-in conversation with Erin Martin, one of the leaders advancing the food as medicine movement in the US. It has been an exciting, interesting, and challenging few years — from speaking on the Hill in Washington, to passing a food as medicine act in her home state of Oklahoma (which has some of the worst health crises in the country), to scaling their program of prescribing produce to reverse type 2 diabetes to over 500 patients. But also: politics, making America and children healthy again, a global and local health crisis spiralling out of control, GLP-1 drugs breaking through, and somehow food and regenerative agriculture becoming polarising, a political minefield.

So much to talk about: the first social impact bond, which isn’t a bond but an outcome-based payment scheme,  is coming in early 2026 in Oklahoma. And super important: real data is showing massive savings when it comes to prescribing healthy vegetables, fruit, and cooking classes.