A conversation with Henry Rowlands, CEO of Soil in Formation (SIF) about how to measure a holistic set of parameters related to soil risks and soil health accurately, in-situ and in real time by using electrochemical sensors and more. Soil in Formation (SIF) is on the verge of making it possible to measure a holistic set of parameters related to soil risks and soil health accurately, in-situ and in real-time by using electrochemical sensors that are set to enable the auditable measurement of soil carbon and soil health.