A conversation with Jay Albany, CEO of Dirty Clean Food, about what it takes to build a successful direct-to-consumer business- basically buying from regen farmers and delivering to consumer, restaurants, etc.- in the regen space and in the most remote city on the planet. Despite all challenges of B2C, Jay makes a passionate case for the contrary. A deep dive full of golden nuggets of direct-to-consumer companies, what works and what doesn’t, but also a long conversation on the power of transparency within businesses and the most important return of all, inspiration.

What are the lessons learned? Looking at the graveyard of direct-to-consumer companies we have seen, especially in COVID years, raising a lot of money, struggling, or shutting down. Does that mean disrupting the current supermarket oligopolies isn’t worth it?