Antonella – Investing in regenerative agriculture

Anat Shenker-Osorio – Why climate messages don’t land and how to rewrite the regenerative narrative

8th July 2025 koenvanseijen 0 Comments

A conversation with Anat Shenker-Osorio, founder of A.S.O. Communications, a progressive political communication bureau known for slogans such as “Don’t take the temperature, change it” and “A great message doesn’t say what’s already popular; a great message makes popular what needs to be said”.

We try so hard in the regenerative (and probably any other progressive) space to work on our messaging, how to communicate, how to reach people inside our bubble and beyond. We try to speak to those within the agrochemical and food industry, to make them see how environmentally sound, healthy, and economically interesting a different food and agriculture system could be. But somehow, we haven’t gotten very far. We’re constantly out-lobbied and outsmarted by the very well-organised extractive ag industry. (No, this isn’t an evil conspiracy, but it is definitely well-organised.)

With Anat we dive deep into the world of effective campaigning, messaging, and communication. Because we’re always going to be up against a much higher budget, but let’s at least use the airspace we do have as effectively as possible.
One example: the pioneers, the activists, the “pioneering species”- which all of you listening, following and reading this probably are- love a challenge against all odds. You love the David vs. Goliath stories. You’re fighting for the currently losing team. That’s why you’re in this space.

But we’ve got news for you: most people don’t want to join the losing team. So, stop communicating like we’ve already lost. Start getting people to join the small but winning team. Don’t deny reality and never lie. But do understand what makes people listen, and more importantly, what makes them take action: consume differently, protest, organise, vote (if you can).
Because in the end, this is all about who has the power.

Anand Ethirajalu – Harvesting the clouds: how to transition over 10,000 farmers a year, reducing input costs and increasing profits

1st July 2025 koenvanseijen 0 Comments

A conversation with Anand Ethirajalu, farmer-turned-ecologist and project director for the Save Soil movement, on groundwork.

We don’t talk about it much, but we should: a remarkable transition has been unfolding on the Indian subcontinent over the past few decades. Hundreds of thousands- if not millions- of farmers have been trained in regenerative practices and have successfully made the switch. Yes, with higher yields and greater profits, largely due to significantly lower production costs.

In the conversation, we focus on one region where the Save Soil movement, led by Sadhguru (yes, the same man who rode his motorcycle around the world to raise awareness about the importance of soil), has been training farmers. More than 10,000 farmers per year have participated in these programs for decades.

There are countless lessons to be learned. Soil can recover quickly, but shifting farmers’ mindsets often takes much longer. One key strategy: don’t risk the whole farm. Start with just 10%, and show immediate financial results—higher profits. Provide crucial support in the early years, especially during the first growing season.

Farmers are now connected through WhatsApp groups, where they can receive expert advice for pest or disease issues within 24 to 48 hours—always with solutions they can prepare themselves, without relying on expensive toxic inputs.

More and more farmers are also joining programs to plant permanent crops like timber and fruit trees, both as a form of insurance and with the broader goal of planting enough trees (currently over 12 million a year) to begin “harvesting the clouds”. Yes, this is part of restoring the small water cycle.

We also take a look at the political landscape, as the Indian government has made natural farming a national goal for the coming decades. This is likely a global first. While it will require a tremendous amount of work to implement effectively, and while there will be pushback from the agri-input industry and, of course, government policy will never be perfect, this is still a massive milestone worth celebrating.

Walking the land with Benedikt Boesel – Fully integrating 300 cows into a 1000-hectare arable very sandy farm

24th June 2025 koenvanseijen 0 Comments

It just doesn’t happen very often we record in a field surrounded by cows just after a cow gave birth to a calf. There is not more fitting place to explore the super complex role of animals in the food and agriculture space than walking the land- and standing amongst the cows- with Benedikt Boesel, founder and farmer at Gut&Bösel, in Alt Madlitz, in Germany.
Very few topics will divide people in and outside the food space quicker than cows. So we are walking that fine line literally surrounded by three hundred cows who are an integral part of the fertilisation of Benedikt’s 1000-hectare arable farm with very sandy soils. We discuss everything from how much joy animals bring to a farm and how complex it is to treat them well and how they are a direct mirror of your actions. We talk as well about the moment in which the cows are taken out of the system, and how Benedikt does that (we are sorry if the first part of the episodes shocks you, but this is also part of the food and agriculture sector to face and consider. Even if you don’t consume animal protein, your fields are going to be fertilised by either fossil fuel fertiliser or animal manure).

Thomas Hogenhaven – The €22M regen fund that said no to €7M

17th June 2025 koenvanseijen 0 Comments

After three years, Thomas Hogenhaven, founder of Planetary Impact Ventures, is back on the podcast. Thomas and his team just turned down a $7 million investment in their fund. That’s right—said no to $7 million. And this wasn’t some shady source of capital either. This was a serious, institutional investor, fully compliant with KYC requirements. So… why walk away?

It comes down to values and incentives. When you’re building one of the most radical investment funds in the regenerative space, with an evergreen structure and no carry, you can’t afford to compromise. If you let investors in who start nudging you toward their own impact goals- let’s say, a focus on water savings- you risk skewing your entire investment strategy. Drip irrigation might look great on a report measuring millions of liters saved, but that’s not the point here.

Instead the super brave thing to do is say no to these kind of impact measures and trust that the structure and the alligned incentives will automatically make sure you only invest in the most radical founders. This radical approach has ripple effects. Like you might refuse to invest in a company, for example a drone platform, which could be used to spray compost tea. This radical fund will force the company to sign as part of the investment terms to never use the drone spraying platform for the agro chemical industry, but only for agroecological purposes.

Do you see how a new investment paradigm starts to take shape?

Ichsani Wheeler – We need more large animals in our landscapes

10th June 2025 koenvanseijen 0 Comments

Ichsani Wheeler, co-founder of OpenGeoHub and Envirometrix, challenges dominant assumptions in land use and agricultural design, making the case for more large animals in our landscapes—not fewer. She explains why understanding the maximum ecological carrying capacity of agro-ecological systems is essential for restoring function, productivity, and resilience in both natural and farmed environments. Wheeler advocates for granular, place-based research to better inform ecological planning, arguing that broad generalizations fall short when it comes to the complex realities of nutrient cycling and biomass distribution. Megafauna plays a critical role in ecosystems as mobile nutrient cyclers, their absence leads often to stagnation and imbalance.

Béla Hatvany – Born in 1938, now thinking AI, enoughness, precision fermentation and building a care economy

3rd June 2025 koenvanseijen 0 Comments

A conversation with Béla Hatvany, pioneering entrepreneur in the automation of libraries and the information industry, born in 1938, turned into angel investor and philanthropist, on his journey, what’s enough, the role of AI and EI (empathetic intelligence), and the potential of precision fermentation.

Bela and his wife Ellen founded in 2011 Mustardseed Trust, a charity with the vision of a world in which all beings live in partnership with the web of life for all to thrive. Mustardseed Trust, which has been steadfastly supporting a variety of organisations and individuals across the globe and focusing on Care Economy and Regenerative Food Systems, is winding-up its operation this June.

Anthony James – Learning from the legends how to become a positive keystone species

27th May 2025 koenvanseijen 0 Comments

A conversation with Anthony James, host of The RegenNarration podcast, a Prime Ministerial award winner for service to the international community and Honorary Research Fellow at UWA. He has had many legends at his microphone and joins us to share what he’s learned, what he sees, and what he thinks is coming next in regenerative food and agriculture.

The pioneers who spent decades developing innovative approaches to land stewardship won’t be around forever, but they’re actively passing their hard-earned wisdom to a new generation eager to accelerate positive change. Anthony shares how his own journey from business student to regeneration advocate parallels the transformative experiences many have when connecting deeply with the land.

We dive deep in issues of land access and ownership, how health concerns provide a universal entry point for engagement with regenerative principles, as people experience the immediate benefits of nutrient-dense food grown in living soil. Finally, we explore how finding ways to bring communities together, resolve conflicts, and see each other’s humanity may be the essential ingredient in catalyzing the regenerative transformation our world urgently needs.

Austin Unruh – Silvopasture, planting trees on millions of acres of grassland, is the most scalable and profitable regen solution

20th May 2025 koenvanseijen 0 Comments

A conversation with Austin Unruh, founder of Trees for Graziers, about the investment case for silvopasture. What if we could plant hundreds of millions of trees on degraded, low-value pasture land and make money from it? What if we planted trees that are beneficial for livestock—ruminants, pigs, and poultry? The market for meat and animal products is fairly stable (unless we get a massive breakthrough in precision fermentation soon, but that’s hard to predict). Trees can dramatically lower costs and increase production.
Austin argues that this is the best entry point to get many more trees into the landscape. When chosen well, these trees provide shade (a basic need), but more importantly, they offer feed during the most difficult periods of the year—like high summer, or specific fruits that drop in the autumn, full of sugar and energy, just as cows prepare for the colder winter months. Especially with pasture-raised pigs and poultry, you can save massively on expensive (organic) feed, which is mostly grain. And as a bonus, pastures grow better with partial shade.
So, when in doubt, plant more trees on pasture. Of course, this isn’t always easy. You need to make sure pigs—who are notorious diggers— don’t destroy the young trees. You need to ensure the trees survive the first few years. You’ll need financing to bridge those early, non-fruit-bearing years. But all of that is fixable. And you’ll need a massive tree nursery to supply quality trees—preferably large ones—at scale and at an affordable price. Finally, we discuss why the beauty of a savannah-like landscape is so important.

Philip Kauders – From Goldman Sachs to investing hundreds of millions in agroforestry in Brazil

13th May 2025 koenvanseijen 3 Comments

A conversation with Philip Kauders, founder of Courageous Land, working on large-scale reforestation and conservation through agroforestry and meeting the growing demand for climate-positive food, ingredients, high-value hardwoods, and carbon credits.

We can invest hundreds of millions into regenerative agroforestry, maybe even billions. No, we don’t need new regulations or new technology (drones that prune, for example— sure, they’ll help, and they’ll come, but they’re not essential). According to Philip the puzzle pieces for making large scale multi strata agroforestry systems are there. The place: Brazil. The land: the former rainforest which is currently bare or maybe grazed a bit, so underperforming financially and ecologically ecosystems. The knowledge is there because of 10000 years of agroforestry experience- the Amazon is a managed agroforestry system-, the financial system is ready because agroforestry is a thing in Brazil. Companies are sourcing products from these systems, bankers are investing, and large-scale projects are already on the ground.

The missing link? The game changer which might make real scale possible? Carbon credits. I know what you thinking about the voluntary markets and the scandals, but regen agroforestry systems are amazing carbon sinks. And many companies—especially tech giants with high margins—have made massive climate commitments and continue to buy high-quality carbon credits. That demand makes many of these projects investable, bankable and scalable.
Of course, it’s not all rainbows and unicorns—there are plenty of challenges ahead. But the main point is: we know what to do, and we know how to do it. So… what are we waiting for?

Paul McMahon – Why regen forestry is natural capital’s Trojan horse for institutional investors

6th May 2025 koenvanseijen 1 Comment

A conversation with Paul McMahon, co-founder SLM partners, about forestry being the gateway drug for natural capital for institutional investors to put money to work. Why? Because they are used to investing in forestry — it is a well-established investment sector with very long-time horizons. Rotations here are 30+ years, but it’s also one with many challenges: current practices usually mean cutting down a forest after 30 years and completely replanting it. That basically scars a landscape for life — mostly monocultures.

Interestingly, alternatives have been popping up over the last few decades. Continuous Cover Forestry (CCF), where you selectively harvest and let natural processes do most of the work, requires highly skilled foresters, but it can deliver superior returns alongside all the environmental benefits. These are production forests you want to be in — and forest bathe in. Now that a lot of academic research is emerging about carbon levels, returns, etc., the time might be right for more money to flow into it. Interestingly enough, there are established markets for quality in forestry — bigger, better logs (which you can get with CCF) fetch substantially higher prices. All reasons for agricultural investors and actors to look at forestry and see what we can learn.