Category: Investor Stories

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.

Marcus Link, Regen farming isn’t enough, we need regenerative enterprises

A new conversation for the series on New Foundation Farms with the CEO Marcus Link, author of “Farming Smarter” about how farming using regenerative approaches is not enough and how New Foundation Farms is building a regenerative AgriFood enterprise on a thousand acres in the UK and raising 20 million to do so.

Thekla Teunis and Gijs Boers, The Good, the Bad and the Ugly of regenerative agriculture

An interview with the founders of Grounded, Thekla Teunis and Gijs Boers, founders of Grounded ― a company whose goal is to restore landscapes by giving power to farmers and consumers. We already interviewed them 4 years ago.

Mark Drewell, raising £20M to build UK’s biggest regenerative farm

This is the first episode of a new series where we dive deep into New Foundation Farms, unpeeling the different layers of what it means to build a regenerative agri food enterprise. The series starts with Mark Drewell, Executive Chairman of New Foundation Farms, an enterprise raising 20 million pounds to buy a thousand acres in the UK.

Gina Pattisson on how to raise more than half a million euros during a pandemic

How can one raise capital during a global pandemic? What can we learn from a very experienced non-profit fundraiser who has joined a regenerative agriculture tech startup two years ago? These are the questions that we will be zoning with our special guest Gina Pattisson, founding team member of Soil Heroes.

Ed Byrne, if regen food doesn’t taste amazing and doesn’t make money it won’t go anywhere

Ed Byrne is the co-founder of Soil Works Natural Capital. Here a conversation about the scale and business and the role of decentralized processing in regenerative agriculture. They also discuss the importance of taste to make a profit and its impact on consumers.

Jeroen Klompe on building a fair farmers first marketplace

An interview with Jeroen Klompe, co-founder of Klompe Landbouw and Soil Heroes on why everything starts with biodiversity above and below ground and how one of the most advanced regenerative farmers in the Netherlands is setting up a fair farmers first marketplace to connect farmers with buyers of ecosystem services.