A check in conversation with Cameron Frayling, CEO of Pivotal Earth, about biodiversity, one of the most important sets of things we should track and measure, and yet it is super difficult and mostly hasn’t been done until now at scale at all. The data is simply not there, so what do we do? With Cameron we check in with one of the leading companies trying to bring technology to this space and make biodiversity measured at scale and cost-effective.

We learn a lot about the current tracking devices and new hardware Cameron would love to see developed, how little most biodiversity experts actually know and not many are able to identify the right insects, etc. What data to trust and how to build trustworthy data, plus the most active customer of the company, not biodiversity credit developers, but regen farm land forestry developers that want to report to their investors about biodiversity gains because the investors are asking for it or regulation is forcing them.