A conversation with Kat Bruce, founder of Nature Metrics , going from scooping insects with a small net and putting them in a food processor, to analysing the goo with an eDNA machine, to working with lots of large food corporations on measuring their biodiversity, food footprint, and impact.

How do you look back at raising 27 million dollars and spending 10 years building the biggest biodiversity measurement company using eDNA in a time where very few people care at all about biodiversity, let alone invest in measuring it. How do we analyse water at a catchment area to see what lives in that area? How about soil measurements for DNA at scale, and what about air sniffing and analysing? And why are the corporations only coming in in the last few years? Where are people moving, and what is still missing?