Tag: chocolate

Matt Orlando – From Noma to building the world’s most circular restaurant and disrupting the chocolate industry

22nd July 2025 koenvanseijen Diet Change, Nutrient Dense Food, Regenerative Agriculture 0 Comments

A conversation with Matt Orlando, chef, entrepreneur, and former head chef at Noma. He is also the founder of Amass, one of the most circular and fully organic restaurants in the world, which closed at the end of 2022. He then focused on a project in Singapore and is now back in Denmark, currently very busy with, among other things, a new restaurant in Copenhagen.

What happens when someone who worked as a head chef in one of the best restaurants in the world, Noma, starts going deep down the rabbit hole of sustainability and responsibility? Join the fascinating journey of one of the most interesting chefs in the world, who not only redefined what a circular, sustainable restaurant means (and no, it isn’t more expensive to run, and it doesn’t require a lot of tech, etc.) but it does require a completely new mindset and way of thinking.

He shares some fascinating examples and data, like monetary savings- €17,000 in a year on water costs, for instance- which were only possible because of a mindset shift. We talk about the role of fine dining and the hospitality world in transforming the agri-food system, the role of technology, and of course, fermentation, and the VC-funded BS in food tech and fermentation.

We discuss their new restaurant concept, still very much under wraps, but exciting. And also, how they are disrupting the very dirty cacao and chocolate industry with an upcycled, fully organic, price-neutral spent brewers’ grain, which you can already find in “chocolate” cookies in the Nordics without tasting the difference.

Sonja Stuchtey – Have billions flow into regeneration by having accountants agreeing that it is an investment, not a cost

9th April 2024 koenvanseijen Regenerative Agriculture, Transition finance 0 Comments

A conversation with Sonja Stuchtey, co-founder of The Landbanking Group, about innovative financial strategies, accountancy standards and rules, reliable sourcing, better quality and lower prices, investing in the value chain and more.

Let’s say you are an orange juice or chocolate bar producer: your margins are under pressure because the costs of buying raw ingredients have exploded the last few years. What do you do? In any other business you would likely invest in your supply to secure reliable sourcing, better quality and potentially lower prices. Why haven’t we done that in regen (with some exceptions of fully vertically integrated brands)? Now it seems possible for companies to invest in their value chain so to allow orange farmers to make regen changes in the practises to future proof them. 

How? Crucially it comes back to treat it as a long term investment and not as a short term cost which will hurt you margins and, thus, annoy your shareholders. Treating investments (which btw we need billions) in regen as an investment and not a cost sounds so trivial and simple, but it takes a whole lot of technology to measure, report and a lot of talks with the big four accountancy firms to get this done.

Heather Terry – If you sit in a boardroom, you have the responsibility and obligation to visit the farm where the food is produced

30th January 2024 koenvanseijen Diet Change, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Heather Terry, CEO and founder of GoodSam Foods, about how an exit from a chocolate company led to a female-led consumer goods company, how education of consumers is key, networks vs. chains, multi-crop buying, and much more.

Every CEO and high-ranking manager working in food companies should be obligated to visit the farms and farmers they source from. So many decisions in the board rooms would be taken differently.

With Heather we dig into a story of a company about how an exit in a chocolate company led to a female led consumer good company focussing on chocolate, coffee, nuts and dried fruits. Preferably sourced from the same farmers paying them 2 to 3 times as much, marketed and sold throughout the US in Whole Foods and online and only being 2 years old. How is that possible? And why, according to Heather, is this the only way forward?