Tag: nestlè

Martin Reiter – Building a $100B home for regenerative brands

27th January 2026 koenvanseijen Diet Change, Regenerative Agriculture, Role of corporations, Transition finance 0 Comments

We need to build a 100b conglomerate of regenerative brands, good for you and good for the planet.
What is needed to truly move the needle on health? Create more research, more trials on nutrient density, more advocacy? Or, as Martin Reiter, founder of RARE argues, create the next regen Nestlé or Unilever: a 100 billion (yes, that’s a B) regenerative consumer goods conglomerate, with only better-for-you and better-for-the-planet brands. The demand is there; the current incumbents are unable to innovate in regen, as they are built on chemical ingredients.

The story usually goes like this: a group of people sets up a food (or cosmetics) brand that is better for you and better for the planet. Much better ingredients, honest sourcing, actually healthy, not UPF, etc. Then they need some money and raise funds, keep building, scaling, and at some point, 10–15 years down the road, the founders get tired and want to take some money off the table. and their existing investors need to get out and return money to their LPs.

Currently, their only option is to sell to an incumbent, which then unfortunately usually screws it up. They start tweaking the ingredients, squeezing farmer margins, etc. The original founders leave after a few frustrating years.
Is there a better way? A permanent home for regen, good-for-you, good-for-the-planet brands? A regen Nestlé or Unilever, if you will?

Scott Poynton – Crises drive change: stories from within the transformation of Nestlé’s palm oil value chain

4th June 2024 koenvanseijen Farmers First Tech, Landscape Design 2.0, Regenerative Agriculture 0 Comments

A conversation with Scott Poynton, founder of the Forest Trust, now known as the Earthworm Foundation, about supply chains, environmental regeneration and addressing environmental scandals from the forests of rural Australia to his groundbreaking work with major corporations like Nestlé on no-deforestation commitments. Scott’s experiences in Vietnam’s Mekong Delta, Tasmania, and reforestation projects reveal the intricate balance between economic growth and environmental conservation.

Do you remember a few years ago Greenpeace released a video with a kitkat chocolate with an orangutan’ finger in it, which very clearly made the statement that much of the palm oil the Nestlé owned company were coming from deforested plots in Indonesia which were home to the orangutans? And before that, the scandal on teak garden furniture, which in the nineties suddenly a lot of European household had teak garden furniture on their balconies or on their terraces? A lot of that wood came from illegal logging in Cambodja smuggled over the borders by members of the Red Khmer and sold to furniture companies in Vietnam.

What do you do as a company when you are hit by a supply chain scandal like this? In both of these cases, the companies called Scott to help fix it. Not their public image, but the actual supply chain. Get traceability in, no deforestation rules and monitoring, social programmes, etc. Learn from the fascinating journey of this forester born in Australia who founded the Forest Trust. It’s regeneration, both socially, economically, and environmentally at scale, and learn why he is so excited about biochar.