Why are we completely ignoring our biggest organ, our skin? The skin care and cosmetics industry is a 200 billion industry and growing fast, often with great margins. Most of it is filled with barely legal chemicals, but there is a fast-growing natural, even regenerative, beauty space and we talk to one of the leaders.

We cover everything with Pierluigi Scordari, Sustainability Manager di N&B Natural is Better: ferments, probiotics and prebiotics, the skin microbiome, how they started, why they are fully vertically integrated, why they specifically grow plants for their active ingredients (aka nutrient density), and why processing fast (less than 2 hours after harvest) is so crucial, otherwise the ingredients aren’t alive and thus not working anymore.

Does it sound familiar? There are so many overlaps and similarities with the food space, except that this skin care space is full of really well-built brands with great margins. So, we have some work to do! And for many regen farmers, growing something for the skin care industry could be very interesting. Many plants which thrive almost naturally in the hard Mediterranean climate (rosemary, lavender, olives, etc.) are fundamental ingredients.

Yes, this involves frequencies, thinking about playing music to the plants and asking permission before removing leaves, all to achieve the highest possible quality and effectiveness. We spent a lot of time unpacking the almost superpowers of the queen of healthy plants: aloe vera.