Tag: marketing

Phil Taylor and Brandon Welch, the first investments of Mad Ag’s $10 million fund

Phil Taylor and Brandon Welch of the Perennial Fund and MAD Agriculture just closed their fund of $10 million and the first four loans are out of the door, with many more to come. We discuss in this episode what they have learned about skin-in-the-game transition finance and partnering with farmers.

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.

Long term off take agreements are more important than transition finance for farmers

In the final episode of Transition Finance, Koen van Seijen with co-host and partner-in-crime Benedikt Bösel looks back on the past eight months and concludes the lessons discussed in previous episodes Transition Finance for Farmers series.