Tag: consumers

Annette Mueller on managing over 2000 hectares biodynamically and selling everything directly to the end consumer for more than 40 years

Fattoria La Vialla di Gianni, Antonio e Bandino Lo Franco has managed hectares of land using organic farming since 1978. With La Vialla’s communication manager Annette Mueller we discuss why we need to invest more money in the fertility and biodiversity of the soil and also the estate‚Äôs success in direct-to-consumer distribution.

Ed Byrne, if regen food doesn’t taste amazing and doesn’t make money it won’t go anywhere

Ed Byrne is the co-founder of Soil Works Natural Capital. Here a conversation about the scale and business and the role of decentralized processing in regenerative agriculture. They also discuss the importance of taste to make a profit and its impact on consumers.