Anand Ethirajalu – Harvesting the clouds: how to transition over 10,000 farmers a year, reducing input costs and increasing profits
A conversation with Anand Ethirajalu, farmer-turned-ecologist and project director for the Save Soil movement, on groundwork.
We don’t talk about it much, but we should: a remarkable transition has been unfolding on the Indian subcontinent over the past few decades. Hundreds of thousands- if not millions- of farmers have been trained in regenerative practices and have successfully made the switch. Yes, with higher yields and greater profits, largely due to significantly lower production costs.
In the conversation, we focus on one region where the Save Soil movement, led by Sadhguru (yes, the same man who rode his motorcycle around the world to raise awareness about the importance of soil), has been training farmers. More than 10,000 farmers per year have participated in these programs for decades.
There are countless lessons to be learned. Soil can recover quickly, but shifting farmers’ mindsets often takes much longer. One key strategy: don’t risk the whole farm. Start with just 10%, and show immediate financial results—higher profits. Provide crucial support in the early years, especially during the first growing season.
Farmers are now connected through WhatsApp groups, where they can receive expert advice for pest or disease issues within 24 to 48 hours—always with solutions they can prepare themselves, without relying on expensive toxic inputs.
More and more farmers are also joining programs to plant permanent crops like timber and fruit trees, both as a form of insurance and with the broader goal of planting enough trees (currently over 12 million a year) to begin “harvesting the clouds”. Yes, this is part of restoring the small water cycle.
We also take a look at the political landscape, as the Indian government has made natural farming a national goal for the coming decades. This is likely a global first. While it will require a tremendous amount of work to implement effectively, and while there will be pushback from the agri-input industry and, of course, government policy will never be perfect, this is still a massive milestone worth celebrating.
