Tag: storytelling

Stijn Markusse – Raising €4M in 72 hours to scale boring distribution and storytelling

31st January 2023 koenvanseijen Nutrient Dense Food, Ownership, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Stijn Markusse, founder of Boerschappen together with his partner Stéphanie Vellekoop, about distribution, packing boxes, telling amazing stories, paying the farmers’ invoices on time, and making sure you also do that in 2-, 5- or 10-years’ time so that the farmer can invest in long term regenerative practices.

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

13th April 2021 koenvanseijen Diet Change, Investor Stories, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 1 Comment

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.