Tag: storytelling

Louis De Jaeger – Eat More Trees: a Masterclass with thé storyteller of the Regen Space

1st April 2025 koenvanseijen Beyond Food, Farmers First Tech, Ownership, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Louis De Jaeger, international keynote speaker, author, award-winning filmmaker, and landscape designer, about dreams, action, and storytelling—how to reach and touch people. We discuss why storytelling is highly underrated and underfunded, and why he is organizing a festival—not the next Burning Man, but a regeneration festival.
He shares his excitement about small water cycle restoration, the biotic pump, and much more. And in the end, it all boils down to one simple message: Eat More Trees.

During his 5-year sabbatical that turned into a lifelong mission to regenerate landscapes, Louis’ revelation came during world travels where he witnessed environmental degradation firsthand—monoculture landscapes so depressing “you want to drive against a tree, but there are no trees.” This observation sparked his mission to regenerate 550 million hectares of land globally, potentially cooling our planet by two degrees Celsius.

Beyond the environmental benefits, Louis paints a compelling vision of a regenerative future characterized by abundance rather than sacrifice. “We’re going to have an even more luxurious lifestyle, we’re going to have better food that tastes fantastic” he assures us. His approach isn’t about shaming people into environmentalism but showing how regenerative practices create healthier, more desirable lives.

Kadir van Lohuizen – Walking the museum full of Food for Thought

24th December 2024 koenvanseijen Beyond Food, Diet Change, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Kadir van Lohuizen, Dutch multimedia photojournalist, filmmaker, and a co-founder of NOOR, while walking his exhibition Food for Thought at Het Scheepvaartmuseum in Amsterdam. We talk about the power of photos and videos, how disconnected we are from nature and how our current food system works. We talk while walking though photos of large dairy facilities in Mongolia, farms in Saudi Arabia, beef operations in the US and onions farms of the Netherlands and vegetables and fruits plantations in Kenya, with produce cut in pieces and packaged ready to fly overnight to Amsterdam, London, etc.

A deep dive and a reality check of the current food and agriculture system and the power of visual storytelling.

Fireside Chat with John Kempf & Koen van Seijen @ Groundswell ’24

9th July 2024 koenvanseijen Nutrients to Soil, Regenerative Agriculture, Short Food Webs 0 Comments

Ever wondered how podcasting can transform the field of regenerative agriculture? This fire side chat with John Kempf and Koen van Seijen, hosts of the most followed and longest existing podcasts in the regenerative agriculture and food space, was recorded live at Groundswell 2024.

This is an intimate conversation where we dive deep in the the long-term dedication needed to engage an audience genuinely, the nerve-wracking journey of publishing the initial episodes and the relentless effort required to build a loyal listener base. We highlight the importance of mentors, the art of storytelling and how digital platforms can amplify critical ideas and drive change.

We uncover how the overuse of nutrients like nitrogen and potassium can actually harm crops, making them more susceptible to diseases and pests, and ultimately reducing yields. We explore the research on plant nutrition, plant health and fertilizer use and questions traditional agronomy practices. John shares about Advancing Eco Agriculture’s fundraising experience within the farming community and the strategies for reaching wider audiences, including turning our podcast episodes into books. Plus, a sneak peek into the shared upcoming projects focusing inputs from innovative companies.

Peter Byck – Roots So Deep (you can see the devil down there)

16th May 2023 koenvanseijen Farmers First Tech, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 1 Comment

A conversation with Peter Byck, filmmaker and a wrangler of scientists, about regenerative vs conventional grazing and his new 4 part documentary series Roots So Deep (you can see the devil down there).

Stijn Markusse – Raising €4M in 72 hours to scale boring distribution and storytelling

31st January 2023 koenvanseijen Nutrient Dense Food, Ownership, Regenerative Agriculture, Short Food Webs 0 Comments

A conversation with Stijn Markusse, founder of Boerschappen together with his partner Stéphanie Vellekoop, about distribution, packing boxes, telling amazing stories, paying the farmers’ invoices on time, and making sure you also do that in 2-, 5- or 10-years’ time so that the farmer can invest in long term regenerative practices.

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

13th April 2021 koenvanseijen Diet Change, Investor Stories, Nutrient Dense Food, Regenerative Agriculture, Short Food Webs 1 Comment

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.