Tag: storytelling

Fireside Chat with John Kempf & Koen van Seijen @ Groundswell ’24

Ever wondered how podcasting can transform the field of regenerative agriculture? This fire side chat with John Kempf and Koen van Seijen, hosts of the most followed and longest existing podcasts in the regenerative agriculture and food space, was recorded live at Groundswell 2024.

This is an intimate conversation where we dive deep in the the long-term dedication needed to engage an audience genuinely, the nerve-wracking journey of publishing the initial episodes and the relentless effort required to build a loyal listener base. We highlight the importance of mentors, the art of storytelling and how digital platforms can amplify critical ideas and drive change.

We uncover how the overuse of nutrients like nitrogen and potassium can actually harm crops, making them more susceptible to diseases and pests, and ultimately reducing yields. We explore the research on plant nutrition, plant health and fertilizer use and questions traditional agronomy practices. John shares about Advancing Eco Agriculture’s fundraising experience within the farming community and the strategies for reaching wider audiences, including turning our podcast episodes into books. Plus, a sneak peek into the shared upcoming projects focusing inputs from innovative companies.

Peter Byck – Roots So Deep (you can see the devil down there)

A conversation with Peter Byck, filmmaker and a wrangler of scientists, about regenerative vs conventional grazing and his new 4 part documentary series Roots So Deep (you can see the devil down there).

Stijn Markusse – Raising €4M in 72 hours to scale boring distribution and storytelling

A conversation with Stijn Markusse, founder of Boerschappen together with his partner Stéphanie Vellekoop, about distribution, packing boxes, telling amazing stories, paying the farmers’ invoices on time, and making sure you also do that in 2-, 5- or 10-years’ time so that the farmer can invest in long term regenerative practices.

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.