A conversation with Laimonas Noreika, founder of HeavyFinance, about providing loans to farmers, bringing innovation to the traditionally stagnant agri-loan sector. Regen ag is more profitable—Laimonas has the data to prove it and is putting serious money to work to scale regen across Eastern Europe.

Some numbers: over €70M loaned to farmers and over 13,000 individual investors have invested through them. But the gap is much bigger—over €60B a year—which means we need institutional investors. Some, like the European Investment Fund, have invested through Heavy Finance. And why aren’t banks stepping in? Because small farmers don’t fit their criteria well. So, we need new fintech solutions and scale. This could be quite a standard fintech play in agriculture if it weren’t for a super clear focus on regenerative practices. Why? Because it’s more profitable and thus makes farmers better lenders.

And yes, we’re also talking about carbon credits—Laimonas is placing big bets in that space, and we explore why and how.