Tag: brand

Nicola Giuggioli – Building a regenerative brand: from soil health to living wages

Can you pay a decent year-round salary to farm workers, enough to go to a bank, get a mortgage, and still not charge prices that make your produce accessible only to the happy few? What do vibrations, pest management, nutrient density, and processing have to do with it?

With Nicola Giuggioli we walk the Quintosapore land, on a hilly but stunning landscape in the green heart of Italy, Umbria, where GPS auto-steer tractors don’t exist because simply keeping the tractor in a straight line without slipping down the hill is already an achievement. Quinto Sapore is new farm, only 5 years old and 2.5 years into serious business, but it is making huge steps.

They are building a brand, paying attention to revenue and costs, measuring nutrient density, and paying living year-round wages. Is it easy? Of course not. But for the past few years, they’ve been going deep, very deep,  into the next frontier of agriculture: vibrations, frequencies, and more. In this episode we cover it all: seeds, living wages, trying to intervene as little as possible, quantum agriculture and transformation, and processing. Of course, not ultra-processed, but actually old school and high tech at the same time.

Angus McIntosh – Going from Goldman’s trading desk to regen farming in South Africa

A wide-ranging conversation with Angus McIntosh, a regenerative ag pioneer in South Africa, about markets, carbon, nutrient density, cobalt, chemical-based fertilizer, large distribution, and so much more. He is the founder of the Farmer Angus brand.