A conversation with Justin Bruch, Cofounder-President & CEO of Clear Frontier, born and raised 5th generation Iowa farmer.  He has actively farmed on 4 continents and has spent his entire career working in agriculture across North America (USA/Canada), South America, Europe, and Africa.  

Organic makes more money. This is a financial decision first. This doesn’t mean the whole world should go organic tomorrow. It’s refreshing, right, to hear somebody say that out loud. Of course, it’s context-specific: we’re talking about the Midwest in the US, corn, soy, and specialty crops. But a fund that has been operating for the last six years clearly shows it makes more financial sense to farm organically. Not saying it’s easy, you have a lot of things to manage: crop rotation, pest management, weed pressure, manure, and all of that. But it does make more money.

So now the question becomes: how do we get more farms and farmers to transition? What are the financial models? What are the investment models to unlock this transition at scale? Not too fast—organic scale obviously, but still at scale.
That’s what we discuss today with one of the leaders in the space.