A conversation with Cindie Christiansen and Analisa Winther, founder of Top 50 Farmers, about the narrative around farmers and how it has to change. Less than 12% of farmers in the EU are under 40, and it isn’t seen as “sexy.” The stereotype of a 60-year-old white man on a tractor isn’t helping, and no, driverless tractors are not going to take care of our farming anytime soon. So how do we change that? One way is to put the current trailblazers, the pioneering regenerative farmers, in the spotlight by connecting them with resources and with each other, and yes, even with corporations, to turn this into a real movement and to change the public narrative.

Farming can be at least as sexy— probably more so— as being a chef. Do you remember when chefs weren’t famous and didn’t have book deals or Netflix series? That has drastically changed in the last few decades. We need to do the same with farming and farmers. Great, lofty goals—but how do you go about it? How do you finance something like this? Stay true to yourself and make sure you don’t burn out, which wouldn’t be very regenerative. All things we unpack in this episode.