Tag: transparency

Juliette Simonin – Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

A conversation with Juliette Simonin, co-founder and  COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe’s largest direct-to-consumer organic fruit and vegetable platform.

How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.

Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.

Jay Albany – Despite the graveyard of D2C companies, it can actually work in the world’s most remote city

A conversation with Jay Albany, CEO of Dirty Clean Food, about what it takes to build a successful direct-to-consumer business- basically buying from regen farmers and delivering to consumer, restaurants, etc.- in the regen space and in the most remote city on the planet. Despite all challenges of B2C, Jay makes a passionate case for the contrary. A deep dive full of golden nuggets of direct-to-consumer companies, what works and what doesn’t, but also a long conversation on the power of transparency within businesses and the most important return of all, inspiration.

What are the lessons learned? Looking at the graveyard of direct-to-consumer companies we have seen, especially in COVID years, raising a lot of money, struggling, or shutting down. Does that mean disrupting the current supermarket oligopolies isn’t worth it?

Abby Rose – On raising non-extractive funding and the power of AI to help farmers with observation

A conversation with Abby Rose, co-founder of Vidacycle and Farmerama, about the role and potential of AI in observation, alternative investment, the power of transparency, why regenerative viticulture is so interesting, and more.

Why did someone who didn’t really need the money and had serious and reasonable questions about the tendency of startups, both in and outside the regenerative space, to keep raising money, ended up raising funding? Not in a traditional, potentially extractive way, but a revenue share, and service fee, and a cap.

Paul Greive – How the biggest exit in regeneration led to millions of more chickens on pasture

A conversation with Paul Greive, founder of Pasture Bird, about rising millions of birds on pasture per year, selling to one of the largest chicken producers in the world, the positive impact of chickens, and much more.

Coline Burland – Radical transparency, showing exactly how much farmer, maker and brand make is the key to consumer demand

A conversation with Coline Burland, co-founder of Omie and Head of Product Development & Sales, about radical transparency, transition for the farmers, consumers as part of the transition, quality products, fair prices and much more.

Gijs Boers on why the biggest drive to the growth of regenerative agriculture is quality

A check in interview with Gijs Boers of Grounded on how their fair and transparent wholesale regenerative ingredient business is doing.

Pete Oberle on how to invest in lab grown regenerative meat

Pete Oberle, managing partner of Trailhead Capital, shares about his journey into investing and the latest investments they have made. Among them there is a regenerative cultivated lab-grown meat company.

Pietro Galgani on paying the true price for food and agriculture products and how to get there

With Pietro Galgani of Impact Institute we discuss what a world where you pay the true price for a product, including all the environmental and social costs, would look like.

Tripp Wall on why provenance is key and time kills food

A check in interview with another co-founder of Trailhead Capital Tripp Wall. Hear from Tripp how provenance is key, time kills food, regenerative soil amendments are off ramps from extractive agriculture and, finally, how we need to be able to go long on investments.

Kirsty Saddler, using the power of storytelling and marketing to disrupt the agri food world

How can we build a regenerative and disruptive agrifood brand? What precisely is the role of marketing and storytelling when it comes to scaling regenerative agriculture? Join me and Kirsty Saddler, on the third episode of New Foundation Farms series.