farmers – Investing in regenerative agriculture

Janet Maro — Farmers are the architects, not the audience

8th May 2026 julia 0 Comments

When Janet Maro started building training programs with farmers in Tanzania, she didn’t arrive with a curriculum. She asked farmers what they knew, what they needed, and what they could bring to the table — and built from there. That instinct, to treat farmers as the architects rather than the audience, turns out to explain most of what makes Sustainable Agriculture Tanzania unusual: why groups keep meeting and planning years after projects end, why an organic shop opened in Morogoro in 2012 has since seeded eight more across the country, and why a conflict between Maasai pastoralists and smallholder farmers that had turned violent was resolved not through outside intervention but through a simple exchange of manure and crop residues, negotiated by the communities themselves.

Paul Hawken – Carbon is life, not the enemy

17th March 2026 antonellatotaro 0 Comments

Carbon is life, not the enemy. And in this wide-ranging conversation with the legend that is Paul Hawken, we get into all of it. Paul is an activist, entrepreneur with Project Drawdown and Project Regeneration and prolific writer who started a natural food brand back in the 1970s. We trace his journey through writing Drawdown, Regeneration, and Carbon: The Book of Life and why people loved Drawdown so much even though that was never really the point. Regeneration got closer to the core. And Carbon is chuck-full of nuggets of wisdom about the magical, magnificent role carbon plays in our lives. Yes, there’s too much of it in the atmosphere, but there are also many places it can go, quickly and safely.

We talk about his work with large food companies, and the pure joy of bringing top executives to real regenerative farms and watching the lightbulbs go off, followed immediately by the panic of realising just how far their current supply chains are from anything like that. We get into food as medicine, and how furious Paul was with the healthcare and food system after he cured his lifelong asthma at 18 simply by changing what he ate. He had never taken a full breath of air until that moment. And we talk about his genuine excitement about the new generation of scientists coming up.

One advice: just go outside for as long as possible, and listen to this episode somewhere beautiful and alive.

Joe Tomandl – CAFOs have caught up, can regenerative dairy still win?

10th February 2026 antonellatotaro 0 Comments

We are at an interesting moment in the dairy sector. For years, smaller farmers with around 200 cows, who were also great graziers, could undercut the costs of large concentrated dairy operations, keeping costs low, taking healthy margins in good years, and surviving the bad ones.

But something has changed: CAFO dairies have grown bigger and bigger (10,000 cows is now normal, and 100,000 is no longer an exception) and their economies of scale mean they are undercutting the grazers. Of course, this leads to massive manure lagoons, animal welfare disasters, and all kinds of other externalities, but nobody is paying for that yet. Not to mention that you can only push biology so far before it literally breaks.

So what’s next for regenerative grazing? Joe Tomandl, 4th generation dairy farmer, founder and director of the Dairy Grazing Alliance, argues instead for focusing on the transition of mid-size farms with 300– 700 cows that have surrounding land which could be grazed but currently isn’t. You need grazing experience and a long-term offtake agreement, but it can be done.

And what about nutrient density and quality? What’s good enough in terms of grass-fed, 50% on grass or 70%? We talk decentralised processing, consumers who are waking up to where their food comes from, and the huge fragility and risks of a super-centralised, heavily indebted system. Enjoy this deep dive into dairy, regenerative, grazing-based dairy in the US!

Million Belay – Why the USAID shutdown was a gift to agroecology in Africa

3rd February 2026 antonellatotaro 6 Comments

The difference between agroecology and regenerative agriculture is the deep social change we need in the food and agriculture system. As Laura Ortiz Montemayor told us once “ecology without social justice is just gardening”. Million Belay, who leads the Alliance for Food Sovereignty in Africa, the largest social movement on the African continent, is very clear stop intervening with agriculture on the continent, stop imposing all kinds of rules, practices, seeds, inputs etc, which don’t serve in this context (and we could argue in the context we come from as well, how many European banned pesticides are exported to the continent?)

We talk about the shut down of the USAID which was actually a good shock to the system. And finally donors, which unfortunately dictate quite a bit the direction, are talking and slowly also acting around agroecology. We discuss how through lobbying they managed to get many countries to adopt agroecology policies in the last few years, what Million would do with a billion dollar and what his message for investors is.

AI in Ag: What’s Possible, What’s Not, What Farmers Need to Know @ Groundswell 2025

9th January 2026 antonellatotaro 0 Comments

AI is transforming agriculture, how can farmers and land managers be sure it works for them? What digital twins, soil health metrics, novel robot sensors and other technologies can do to support profitable farming and enable ecosystem service payments—while also addressing critical questions about data rights, governance, and ownership like: How can farmers and landholders retain control of their own data and capture more of the value AI creates? How can the new tech help farmers to monitor, track and predict soil health and empower them to make on-farm decisions? Through maps and real-world examples, let’s explore limits and opportunities.

This episode was recorded live at Groundswell 2025, in the UK, one of the most important gatherings for regenerative agriculture in the world. During the panel Koen moderated on AI in Ag: What’s Possible,What’s Not, What Farmers Need to Know we dove into into challenges and opportunities with the scientist Ichsani Wheeler, the farmer and investor Maarten van Dam, the journalist Louisa Burwood-Taylor and the fund manager Naeem Lakhani.

What we learned in 2025 about making regen bankable, animals, water, chefs, scale, Al in ag, agroforestry, education, food as medicine, ROl, storytelling

26th December 2025 koenvanseijen 0 Comments

If 2025 had a soundtrack, it would be the sound of stress: stress in the system, stress in humans, stress in animals and in all other non human beings.

And then the cycle of Heat. Drought. Fire. Flood. Over and over again.
And yet, between the headlines, something else seems happening. We spent the year in conversation—with farmers walking their fields, scientists questioning old assumptions, investors rethinking risk, and builders experimenting in the real world. Online and offline, we found ourselves in rooms where regeneration wasn’t an abstract ideal, but really happening.

As 2025 comes to a close, it’s hard not to feel cautiously optimistic. The signals are there. Regeneration works and the direction is becoming clearer.

Andres Jara – How a chef-butcher-farmer turned legumes into a scalable, clean-label food that rewards farmers

23rd December 2025 koenvanseijen 0 Comments

How do you make legumes great again? Don’t worry, this is not a political episode. It’s about something far more urgent: giving legumes the role they truly deserve in our food system. Together with Andres Jara, co-founder of Favamole, we explore what it really takes to build a regenerative food brand in the middle of today’s industrial food landscape.

How do you play the game while sharing shelf space with giant food companies, big retail, massive processors, and catering empires? And more importantly: how do you scale fast, influence as many hectares as possible, and not lose your regenerative soul along the way? We dive into regenerative business models, flavour as a lever for change, regenerative finance, scale, money, and impact, all while walking on the stunning, sunny, and very cold fields of Jeroen and Mellany Klompe.

Simon Kraemer – The €120k study showing regenerative agriculture can feed the world

25th November 2025 koenvanseijen 0 Comments

How do we feed the world? It’s all nice and cute this regenerative agriculture and food stuff, but how do we actually feed the world? By 2050, we’ll need to produce double the amount of food. This is a question you, like me, get a lot, we bet, from banks, pension funds, large institutional players, investors in general, entrepreneurs, and eco-modernists.

Our go-to answer was always: go to the most pioneering farmers and see what they can produce. But the counterargument was always: “Show me the research!”. Now we have the research.

In this Walking the Land episode, recorded straight from one of the most advanced farms in Europe, we talk to Simon, Kraemer, executive director of the European Alliance for Regenerative Agriculture (EARA) and the lead author of a revolutionary study where they looked at 78 of the most pioneering farms in Europe and compared them to their conventional neighbours. They analyse everything from fertiliser use, finances, and pesticides to the holiest of grails: photosynthesis. And guess what? Regenerative outperformed conventional in almost everything. Similar or higher yields, more than 75% reduction in NPKs, significantly reduced chemical use and, best of all, over the seven years they compared them, the regenerative farms kept getting better and better. Imagine what that looks like after 15 years! And imagine applying all that knowledge to new farms or new fields. There’s an S-curve and exponential growth in regeneration when you look at photosynthesis on regenerative fields.

So how did this study land in the agri-food world in Europe? What about the large food companies, and policymakers in Brussels who decide about the biggest pot of agricultural subsidies in the world: the €400 billion CAP, renewed every five years?

Julia Kasper – Rewetting peatlands is the biggest climate opportunity to cut CO2

11th November 2025 koenvanseijen 0 Comments

Meet Julia Kasper, cofounder and CEO of Zukunftmoor, a company rewetting drained peatlands and growing sphagnum moss to transform how we think about agriculture. Their powerful approach reduces greenhouse gas emissions and makes climate-friendly farming possible in peatland regions.

Peatlands, peatlands, peatlands: the biggest climate opportunity in agriculture isn’t cover crops or even silvopasture, but rewetting the humble peatlands. They cover only 3% of the global land surface, yet hold immense amounts of CO2. And when they’re drained- as many are- they release it, not just once, but year after year after year. Like a bathtub with the plug out and the shower still on.

These lands, at least in Europe, are often farmed and not very profitable. But before these farmers risk their livelihoods, we need concrete alternatives to transition. That’s what Julia works on: how to grow something that can replace current agricultural methods on peatlands while rewetting them. And it seems they’ve found a big part of the puzzle: rewetting peatlands and growing sphagnum moss. Currently, when you buy a plant in a shop or when plants are grown in greenhouses, the growing medium contains a lot of extracted peat, which comes with huge emissions and will soon be illegal in Europe. Sphagnum moss can replace this 1-to-1.

It’s still early days, but the signs are promising. We talk about how to rewet a peatland, how to seed it (hint: with drones and by hand), how to harvest — and much more. How do you create enough investor interest to actually build a company?

Maria Jensen – Giving cows a voice through epigenetics while improving animal welfare and profitability

30th September 2025 koenvanseijen 0 Comments

A conversation with Maria Jensen, co-founder of Antler Bio, helping dairy farmers identify and address factors limiting their herd’s full potential. What if cows could speak? Especially dairy cows. They would probably share not only the horrors of the dairy industry, but also stories of many dairy farmers who truly try their best to care for their animals and yet still fail. Their cows are neither healthy nor happy, their bank accounts look worse every year, and their mental health and marriages are shaky. Intensive dairy, unless you are massive, is a very difficult industry.

Yes, all dairy cows (and cows in general) should be, depending on the context, almost permanently outside. And yes, calves should stay with their mothers as long as possible if we are even going to start talking about regenerative dairy. But for many dairy farmers, this is still a distant pipe dream. We need to meet them where they are. If we don’t give them concrete tools now, they will never change and instead go out of business. And no, dairy won’t disappear any time soon. The market will just be absorbed by even bigger dairy cow factories, where cows never see grass or sunlight.

So how do we change this gridlock? By taking technology from the racehorse industry to let cows and herds speak: to share what’s missing, what could be improved. And, surprise, there is plenty of low-hanging fruit in improving dairy cows’ lives practically overnight from better minerals to more water points, and of course the holy grail: super-diverse pasture management.

This leads to healthier cows, fewer vet costs, and more milk. Importantly, it also points toward potentially healthier milk, and thus healthier people. It’s still too early to connect this directly to nutrient density and quality, but that’s the direction we’re headed.

We also touch upon much more: the risks of raising money from the wrong parties for such a disruptive technology, the fact that while animals and farmers win, input companies and pharmaceutical companies will likely lose. Suddenly it becomes clear which interventions work and which don’t.
And what about raising finance as a female founder? Surprise surprise—it’s not easy. Male investors, especially, waste a lot of your time.

Get ready for a conversation about disruptive tech, dairy farming margins, raising capital, and horse racing.

Tag: farmers